Tag: content creators

Netflix is exploring video podcasts as part of its effort to attract creator-led content, with co-CEO Ted Sarandos suggesting some may debut on the platform soon. The move signals a broader push to compete with YouTube, which leads in TV…

YouTube has quietly become the world’s largest podcast platform, with 1 billion monthly podcast viewers—far outpacing Spotify (100 million) and Apple Podcasts. Unlike traditional podcast platforms, YouTube’s video-first approach is redefining the format, forcing creators to prioritize visuals for discovery…

YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…

YouTube reported surpassing 1 billion daily viewing hours in 2024, showcasing its dominance in the global streaming landscape. Its universal appeal contrasts sharply with traditional media and SVOD platforms, which face fragmented regional dynamics, as highlighted in The Streaming Wars’…

YouTube car culture is shifting as major creators leave popular channels like Donut Media, which has nearly 9 million subscribers, following its acquisition by Recurrent Ventures. Creators cite frustration with corporate pressure to prioritize profitability over creative freedom. This trend,…

Nebula, Dropout, and Beacon are creator-owned streaming platforms targeting niche audiences. Nebula, with over 500,000 subscribers since 2019, has tripled its customer count and doubled its revenue in the past year. Dropout, known for “Game Changer” and “Dimension 20,” has…

Synthesia and Statista report that video accounts for over 82% of internet traffic. The brain processes visual information 60,000 times faster than text, making video highly effective for retention and emotional connection. Contextual advertising, which aligns ads with content, boosts…

DreamFlare AI, co-founded by Josh Liss and Rob Bralver, has launched to help creators produce and monetize AI-generated short-form content using third-party tools. The platform offers comic book-style "Flips" and interactive "Spins," aiming to democratize storytelling despite industry concerns about…