Tag: content creation

Betches Media has partnered with the NFL to create content aimed at millennial and Gen-Z women, leveraging access to major events like the Super Bowl and Pro Bowl. The partnership focuses on engaging casual fans and expanding the NFL's audience,…

Doug Shapiro’s essay highlights the creator media economy’s rapid growth, generating $250 billion in 2023 and projected to exceed $600 billion by 2030. This shift, driven by generative AI, changing consumer preferences for authenticity, and younger demographics, challenges traditional media,…

OpenAI has launched Sora, a generative AI video tool with 1080p video generation, multimodal prompting, and storyboard features. Included in ChatGPT Plus and Pro plans, Sora Turbo offers faster performance and integrates safety measures like metadata and watermarks.

Spotify has launched "Spotify for Creators," a new platform enhancing video and monetization options for podcast creators. This update adds tools for hosting, analytics, short-form video uploads, and revenue from Premium subscriber views and dynamic ads. Spotify aims to grow…

Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…

ShoBizzy, a networking app for entertainment industry freelancers, has gained 6,500 signups since its launch. The app allows freelancers to showcase their skills and connect with potential employers without traditional job applications. A new partnership with Red Light Management, representing…

YouTube announced updates for Shorts, including three-minute uploads, new templates, an updated player interface, and a trends page. These changes aim to compete with TikTok by enhancing creation tools, adding a "Remix" option, and improving the UI for better content…

YouTube has introduced AI-powered tools for its Shorts platform, including the Veo feature that allows creators to add AI-generated backgrounds and create six-second videos from text prompts. Rolling out in 2024 and 2025, these tools aim to streamline content creation.…

Lionsgate has partnered with AI research firm Runway to develop a custom generative AI model tailored to Lionsgate's content. This marks the first collaboration between Runway and a major Hollywood studio, with the AI aimed at supporting filmmakers in preproduction…

Twitch has introduced 60-second video stories, allowing streamers to create or upload videos via the mobile app to keep viewers engaged while away from their setup. The feature aims to reduce reliance on other platforms like Instagram by offering tools…