Tag: acquisition

Amagi has acquired Argoid AI, a company specializing in recommendation engines and programming automation, to enhance its content distribution and monetization solutions. The integration of Argoid’s technology into Amagi’s platform will boost offerings like Amagi NOW and CLOUDPORT, advancing AI-driven…

Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…

Endeavor is selling On Location, Professional Bull Riders, and IMG to TKO Group Holdings for $3.25 billion, consolidating its sports assets into one public entity as Endeavor moves toward going private. The deal boosts TKO’s portfolio in media rights and…

Amplitude has acquired Command AI, a user engagement startup, to enhance its digital analytics platform with personalized in-product tours and smart triggers. Most of Command AI’s 30-person team will join Amplitude. The acquisition will help Amplitude offer more customized user…

Paramount Global has ended its audience measurement contract with Nielsen due to disagreements over price increases, which Paramount considers unreasonable given the industry's shift toward digital and multi-platform viewing. To maintain ad tracking, Paramount plans to use alternatives like VideoAmp…

Amazon is considering selling MGM Alternative, the unscripted production company behind hit shows like Survivor, The Voice, and Shark Tank, just two years after acquiring MGM Studios for $8.5 billion. The potential sale reflects Amazon's focus on franchise-based entertainment and…

Lionsgate is on track to split into two companies by the end of 2024, separating its movie studio from the STARZ cable channel and streaming service. Despite a slight dip in subscribers, STARZ remains a strong asset with 21.3 million…

Disney now fully owns Hulu after buying NBCUniversal's 33% stake in December 2023 for $8.6 billion. NBCUniversal argues Hulu's value is higher, leading to arbitration. A third appraiser will determine the final payment, potentially up to $5 billion more, in…

Dolby has acquired THEO Technologies to enhance its real-time streaming capabilities, particularly for sports and entertainment. The acquisition will combine Dolby Millicast's ultra-low latency streaming with THEO's cross-platform playback solutions, aiming to boost fan engagement through interactive, real-time content. Financial…

Kirby Grines explores why Walmart should consider acquiring Redbox from Chicken Soup for the Soul Entertainment, which is currently facing bankruptcy. Redbox's strong presence in middle America and its DVD rental kiosks would complement Walmart's retail network and enhance its…