Amazon India has acquired MX Player and merged it with its AVOD platform miniTV to create Amazon MX Player, a free streaming service with over 250 million users. The merger enhances Amazon's advertising reach in India while keeping the platform…
The homie Evan Shapiro discusses the media landscape with The Hollywood Reporter, critiquing Hollywood's rush into streaming without analyzing DTC implications. He emphasized that while "content is still king, data is the bloodline," urging collaboration and data prioritization among media…
Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
YouTube announced updates for Shorts, including three-minute uploads, new templates, an updated player interface, and a trends page. These changes aim to compete with TikTok by enhancing creation tools, adding a "Remix" option, and improving the UI for better content…
The Streaming Madman goes after DirecTV and Dish Network in his no-holds-barred takedown of their merger, mocking the idea that combining two sinking ships will somehow save their pay-TV business. After ripping into the merger's flawed logic of "scale," he…
Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target audiences based on TV viewing behaviors. Samba TV tracks 38 million U.S. TV devices, providing Madhive with over 1,000 audience…
Bango dropped a new report highlighting East Asia's dominance in subscription bundling, with 34% of consumers opting for third-party bundles. The report emphasizes that localized content and super bundling are key drivers of subscription growth in the region. Japan, South…
Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…
Janko Roettgers dives into the chaotic aftermath of Redbox's bankruptcy and liquidation, detailing the odd and risky behavior surrounding its collapse. Following its Chapter 7 filing, former employees and customers are scavenging DVDs and kiosks, with DVDs flooding eBay and…
Paramount Global has ended its audience measurement contract with Nielsen due to disagreements over price increases, which Paramount considers unreasonable given the industry's shift toward digital and multi-platform viewing. To maintain ad tracking, Paramount plans to use alternatives like VideoAmp…
