Skip critiques Samsung's announcement of 88 million monthly active users (MAUs) on Samsung TV Plus, arguing that the metric misrepresents genuine user engagement since the app autoplays by default on Samsung TVs. Highlighting that MAU is a "vanity metric" often…
Netflix introduced a "Moments" feature, allowing users to save and share memorable scenes from its content, initially available on iOS with an Android rollout planned. This feature not only enhances user engagement through shareable, high-quality content but also serves as…
LG has launched a News Hub on its FAST service, LG Channels, aggregating live national and local news streams from major providers like CNN, NBC News, and ABC News Live. Accessible on LG smart TVs, the News Hub caters to…
Our latest From the Archives column explores Zediva, a startup that briefly disrupted the streaming industry in the early 2010s by allowing users to rent and remotely stream physical DVDs from its data centers. By using the first-sale doctrine to…
Titan OS has partnered with Sony Pictures Entertainment to launch Sony One FAST channels on selected Sony Android and Philips Smart TVs, reaching over 9 million households across Europe. The collaboration will bring eight genre-specific channels, including Comedy HITS and…
Over at StreamTV Insider, Kirby discusses the growing frustration among media companies over platform taxes and the loss of customer control due to third-party platforms like Apple and Roku taking a share of revenue. Disney’s move to eliminate in-app billing…
Chick-fil-A is launching its streaming app, Chick-fil-A Play, on November 18, positioning the brand beyond its restaurant roots. Like LEGO and Red Bull, Chick-fil-A aims to deepen customer engagement through content, while opening new revenue streams via ad placements and…
Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…
IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for growth. Their "Ad Format Idol" initiative aims to address this by evaluating CTV ad formats for scalability and efficiency. With…
We've been saying that platform taxes are a growing pain point for streaming companies, and Disney’s latest move proves it. Disney+ and Hulu have removed in-app subscription options from Apple’s App Store, directing users to sign up via their website…
