The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…
Musi, a free music-streaming app, has filed a lawsuit against Apple, alleging the tech giant wrongfully removed it from the App Store based on unfounded complaints from YouTube. Musi claims YouTube falsely accused the app of violating its terms of…
Sources tell The Streaming Wars that Starz is on the verge of soft launching its streaming bundle with BritBox, priced at $14.99 per month and set to go live on Thursday. This move allows Starz to bypass third-party platforms like…
Jack highlights strategies for media professionals to navigate the turbulent employment landscape amidst layoffs and industry shifts. By staying proactive, media professionals can secure opportunities and position themselves for success in this evolving market.
Cineverse launched CineSearch, an AI-driven tool offering personalized content recommendations across multiple streaming platforms, including Netflix. Developed with Google Cloud AI and other partners, it enhances content discovery by analyzing user preferences and viewing habits.
Amazon India has acquired MX Player and merged it with its AVOD platform miniTV to create Amazon MX Player, a free streaming service with over 250 million users. The merger enhances Amazon's advertising reach in India while keeping the platform…
The homie Evan Shapiro discusses the media landscape with The Hollywood Reporter, critiquing Hollywood's rush into streaming without analyzing DTC implications. He emphasized that while "content is still king, data is the bloodline," urging collaboration and data prioritization among media…
Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
YouTube announced updates for Shorts, including three-minute uploads, new templates, an updated player interface, and a trends page. These changes aim to compete with TikTok by enhancing creation tools, adding a "Remix" option, and improving the UI for better content…
The Streaming Madman goes after DirecTV and Dish Network in his no-holds-barred takedown of their merger, mocking the idea that combining two sinking ships will somehow save their pay-TV business. After ripping into the merger's flawed logic of "scale," he…
