Amplitude has acquired Command AI, a user engagement startup, to enhance its digital analytics platform with personalized in-product tours and smart triggers. Most of Command AI’s 30-person team will join Amplitude. The acquisition will help Amplitude offer more customized user…
Spotify is expanding its music video feature for premium users to 85 additional markets after initial testing in select regions earlier this year. Music videos are now available on both mobile and desktop, with a seamless toggle between audio and…
Disney will launch "Flagship," a standalone streaming service offering ESPN channels and ESPN Plus by next summer, ahead of the 2025 NFL season. The service will include interactive features like real-time betting and personalized content, combining ESPN's full cable schedule…
Deloitte's Digital Media Trends report shows that 25% of respondents borrowed passwords to access streaming content in the past year. About 15% used a third party’s SVOD password, 7% streamed pirated content, and 4% did both. Gen Z and millennials…
Gotham Advanced Media and Entertainment (GAME) has launched the Gotham Sports app, offering over 500 live games from New York teams like the Yankees, Knicks, and Rangers. Cable subscribers of YES Network or MSG Networks get free access, while others…
Microsoft will allow users to buy and play games via its Xbox app on Android in November, bypassing Google Play Store. This follows a U.S. court ruling against Google in the Epic Games antitrust case, opening alternatives to Google Play.…
Kirby riffs on Apple's new deal with Amazon to bring Apple TV+ to Prime Video Channels, viewing it as a concession that Apple has missed a larger opportunity in the streaming wars. While the partnership provides Apple with scale, it…
JW Player and Connatix have merged to form JWP Connatix, creating a comprehensive video technology and monetization platform. The new company will focus on CTV and serve broadcasters, publishers, and advertisers, offering advanced data insights, global reach, and hybrid monetization…
Instacart and Roku have expanded their partnership to offer shoppable CTV ads, with home-screen placements and advanced targeting using Instacart data for a seamless shopping experience.
Plex has launched a Movie and Show Reviews feature, allowing users to review and share insights on content with their social networks. Kirby reflects on this move, comparing it to a past project for Myspace TV, and notes that Plex's…
