Kirby revisits Netflix's early experiment with "Max," a quirky content discovery tool launched in 2013 to help users overcome choice paralysis with humor and spontaneity. While short-lived, Max foreshadowed today’s industry focus on enhancing discovery through serendipitous and linear-style viewing…
Disney+ has launched its "Top 10 Today" feature nearly five years after Netflix popularized the concept, aiming to improve content discovery and boost engagement. The new list highlights trending titles, factoring in metrics beyond view counts, like "growing popularity," and…
Front Office Sports discusses how sports media is grappling with attracting younger fans, even as TV ratings and media rights soar. ESPN chairman Jimmy Pitaro highlights the challenge, pointing out distractions like Netflix and TikTok. Amazon’s Thursday Night Football has…
ADWEEK’s Brandweek conference addressed streaming fragmentation, with Parks Associates revealing that 57% of households feel overwhelmed by the multitude of options, and the average home subscribes to 5.5 services. Nearly 47% have canceled a service in the past year, driven…
YouTube reported a 12% year-over-year increase in Q3 ad revenue, reaching $8.92 billion, driven by increased TV screen viewing and a 20% rise in upfront ad commitments. The platform's growing dominance in living-room viewing has positioned it as a leader…
Skip critiques Samsung's announcement of 88 million monthly active users (MAUs) on Samsung TV Plus, arguing that the metric misrepresents genuine user engagement since the app autoplays by default on Samsung TVs. Highlighting that MAU is a "vanity metric" often…
Netflix introduced a "Moments" feature, allowing users to save and share memorable scenes from its content, initially available on iOS with an Android rollout planned. This feature not only enhances user engagement through shareable, high-quality content but also serves as…
LG has launched a News Hub on its FAST service, LG Channels, aggregating live national and local news streams from major providers like CNN, NBC News, and ABC News Live. Accessible on LG smart TVs, the News Hub caters to…
Our latest From the Archives column explores Zediva, a startup that briefly disrupted the streaming industry in the early 2010s by allowing users to rent and remotely stream physical DVDs from its data centers. By using the first-sale doctrine to…
Titan OS has partnered with Sony Pictures Entertainment to launch Sony One FAST channels on selected Sony Android and Philips Smart TVs, reaching over 9 million households across Europe. The collaboration will bring eight genre-specific channels, including Comedy HITS and…
