Amazon Web Services (AWS) has named Julia White, former SAP and Microsoft Azure executive, as its new CMO, succeeding Raejeanne Skillern. The appointment comes amid leadership changes at AWS, which holds a 31% share of the global cloud services market…
The Altman Solon Global Sports Survey highlights a growing trend among younger sports fans: preferring highlights on social media and TV over full games. This shift stems from frustration with the complexity and cost of accessing live sports across multiple…
MLB is targeting 2028 to nationalize local media rights, aiming to end blackouts and unify broadcasting under a single strategy. With at least 15 teams expected to have available rights, the league sees opportunities to partner with major tech or…
Amazon Music Unlimited now includes access to one audiobook per month from Audible’s catalog of over 1 million titles, a move aimed at broadening its appeal and retaining subscribers. This perk is exclusive to Unlimited subscribers in the U.S., U.K.,…
Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…
Edison Podcast Metrics reports YouTube as the top platform for weekly podcast listeners aged 13+, capturing 31% of users compared to Spotify's 27% and Apple Podcasts' 15%. YouTube's rise is driven by video podcasting, which Gen Z favors for enhanced…
Bill Bradford, a veteran in digital media and technology with leadership roles at Fox, Hulu, and Beachbody, has joined Bitcentral's board of directors. Known for driving digital transformation, Bradford led Fox’s transition to streaming and spearheaded Beachbody’s shift to a…
Netflix’s livestream of the Jake Paul–Mike Tyson fight faced technical issues, prompting NFL concerns ahead of Netflix’s Christmas Day doubleheader debut. The NFL remains confident in Netflix despite the setbacks, viewing the boxing match as a stress test. Netflix acknowledged…
Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…
Warner Bros. Discovery’s Max is expanding across seven new Asia-Pacific markets, replacing HBO Go in Southeast Asia, Hong Kong, and Taiwan. With tailored strategies like mobile-only plans and partnerships in Japan for local content, WBD aims to compete with established…
