Sky’s 2024 Attention Index highlights a major shift toward on-demand viewing in the UK, with smart TVs and mobile devices becoming the go-to screens. Despite this, live sports — especially football, F1, and darts — continue to anchor linear TV.…
FloSports is expanding its Smart TV presence through a new partnership with Accedo, following a record year of growth and a Series D funding round led by Dream Sports. The move aims to enhance reach and platform scalability as FloSports…
United Football League signed a global media rights deal with DAZN for the 2025 season, expanding its reach to over 200 international markets. The deal excludes the U.S., China, and select countries but makes all games available for free on…
The NFL will air all three of its 2025 Christmas Day games on streaming platforms, with two games on Netflix and one on Amazon Prime Video. Netflix continues its three-year Christmas Day partnership, while Amazon’s game falls under its existing…
NESN saw massive gains to start the 2025 MLB season, with Opening Day cross-platform viewership more than doubling and NESN 360 live-streaming up 204% year over year. A mix of pricing changes, added ticket perks, and the launch of a…
ESPN has opted out of its final three years of its MLB media-rights deal but is maintaining full production efforts through the current contract. While ESPN remains open to a new rights agreement, MLB is already exploring replacements for the…
Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…
NFL has partnered with WePlay Studios to launch NFL Offsides, a weekly game show streaming on YouTube starting April 15, 2025. The series brings together NFL players, Legends, and gaming creators to compete in physical challenges and video game showdowns,…
RACER has acquired MAVTV and will rebrand the network to expand its media footprint across cable, FAST, and streaming. The move aims to establish RACER as the most comprehensive motorsports media platform in North America, with more than 300 live…
Playback raised $22 million to build a livestreaming platform focused on creator-led sports content, backed by Seven Seven Six, Khosla Ventures, and NBA Investments. The startup has deals with NBA League Pass and MLB.tv that allow creators to legally stream…
