ESPN is in talks to acquire NFL Network, NFL RedZone, and the league’s fantasy platform, potentially integrating them into its upcoming Flagship streaming service. The deal would strengthen ESPN’s negotiating power with cable distributors while allowing the NFL to offload…
YouTube’s biggest screen is now the TV, with more watch time happening on television than on mobile or desktop. In December 2024, YouTube accounted for 11.1% of total U.S. TV viewing—beating Netflix, Prime Video, and Hulu—marking a major shift in…
Tubi’s Super Bowl stream proved that free, ad-supported platforms can handle major live sports, opening the door for more events to be streamed without paywalls. This raises big questions—could FAST platforms like Tubi expand further into live sports, and what…
Super Bowl LIX set a record with 126 million viewers, driven by streaming growth. Fox’s Tubi drew 13.6 million viewers, while traditional TV households declined by 5%. Despite a lopsided game, peak viewership hit 135.7 million, and advertisers saw strong…
Major League Baseball (MLB) is warning that it may walk away from ESPN if the network opts out of their national TV deal next month. ESPN, which pays MLB $550 million per season, is expected to exercise the opt-out clause,…
ESPN and Major League Rugby (MLR) have signed a multiyear media rights deal that will bring all MLR regular season and playoff games to ESPN+, with select matches airing on ESPN2. The agreement aims to expand MLR’s reach as the…
Netflix is reportedly considering a bid for Formula 1's U.S. media rights, potentially taking over from ESPN, whose exclusive negotiating window has expired. The streamer, credited with F1's growing popularity in the U.S. due to Drive to Survive, has been…
Disney is prioritizing “skinny bundles” over its Venu sports streaming venture, citing their growing appeal and Venu’s redundancy. CEO Bob Iger confirmed ESPN will also launch a standalone streaming service with betting and fantasy sports features. Disney is merging Fubo…
The Streaming Madman dives into how streaming is making winter suck less with a ton of live sports and, of course, ads. He breaks down ESPN+’s Australian Open coverage, the potential for golf and March Madness to step up their…
Starz and YouTube have expanded their partnership with a new promo offering YouTube TV and YouTube Primetime Channels subscribers 30 days of free access to Starz’s content. The limited-time deal, available through April, coincides with major televised events like the…
