Future of TV Briefing recaps the top stories from the first six months of 2024. Significant developments include Amazon Prime Video's launch of an ad-supported tier, ongoing Paramount merger talks, and the introduction of OpenAI’s Sora AI tool. The industry…
Verizon is launching myHome, a new service for home internet customers, offering discounted streaming packages and YouTube TV as a pay-TV provider option. This service allows customers to customize their entertainment experience with "content perks" from streaming services for $10…
Netflix and Amazon Prime Video commissioned over half of all global SVOD original titles in Q1 2024, with Netflix reaching its highest number of new titles since 2021 and Amazon setting a record. Both companies are boosting international productions to…
HBO and Max content CEO Casey Bloys announced that major Warner Bros. IP projects, including the "Harry Potter" TV show and "Green Lantern" series, will now be branded as HBO originals instead of Max originals. This shift, starting in 2025,…
Netflix is diversifying beyond streaming into consumer products and physical experiences. The company launched a popcorn line called "Now Popping" in collaboration with Popcorn Indiana, available at Walmart. Netflix is also opening "Netflix House," large experiential venues in major malls,…
Netflix and Roku have secured significant sports rights deals, further shifting sports broadcasting from cable to streaming. Netflix closed a $150 million deal with the NFL for exclusive worldwide rights to two Christmas Day games, part of a three-year agreement…
"The Roast of Tom Brady" achieved significant success on Netflix, with 3.4 million households viewing the live-streamed event in its first week, topping Samba TV's Weekly Wrap Report for May 6-12. The Boston area, where Brady spent most of his…
Bango forecasts a 66% increase in US sports streaming subscriptions during the upcoming summer Olympic Games, with 29% of households expected to sign up for new streaming services to watch the event. NBCUniversal's Peacock, which holds the streaming rights, is…
Netflix and the NFL have struck a three-year deal for Netflix to broadcast two NFL games each Christmas Day starting this year, marking Netflix's entry into NFL broadcasting without a massive financial commitment. Netflix will pay $75 million per game,…
Streamers are increasingly adopting strategies from traditional broadcast TV to drive engagement and reduce subscriber churn. Netflix, Amazon Prime Video, and others are incorporating elements like live events, commercials, and long-running procedural series. They are also exploring bundled offerings reminiscent…
