NASCAR expects its move to Prime Video in 2025 to match cable viewership, projecting at least 2 million viewers per race. This marks the first time premier NASCAR events will be exclusively streamed, with five races airing on Prime as…
TKO is already shopping media rights for its newly announced boxing league in partnership with Saudi Arabia, despite the promotion still being in its early stages. Dana White, who is expected to lead the league, confirmed the search for a…
Spotify has officially renewed its partnership with Bill Simmons and The Ringer, dispelling speculation that Simmons might leave the platform. Simmons originally signed a $250 million deal with Spotify in 2020, and the renewed collaboration will now focus on expanding…
AEW is moving its pay-per-view events to Prime Video in a multi-year deal covering the U.S., Canada, and the U.K. While WBD’s Max still streams AEW’s weekly shows, Prime Video’s bigger reach and strong live sports setup made it the…
Josh Allen is teaming up with Skydance Sports to develop a mix of scripted, unscripted, and branded content. The Buffalo Bills QB and reigning NFL MVP says he’s excited to use his platform for storytelling, while Skydance sees him as…
NBCU has launched SNL Arcade with Comcast, Cox, and Verizon as an interactive trivia experience tied to SNL50, running from February 27 to March 27. While it appears to be a simple brand extension, the initiative is strategically designed to…
CBS has expanded its podcast partnership with Audacy to include 39 news and entertainment shows. The deal builds on their CBS Sports collaboration and adds titles like 48 Hours, Survivor, and The Late Show With Stephen Colbert, creating new ad…
Warner Bros. Discovery is launching Max in Australia on March 31, available through major app stores, with Foxtel subscribers getting access for free. The rollout is part of WBD’s global expansion and comes just in time for The Last of…
FanDuel Sports Network is now available on Prime Video, giving sports fans in 31 states a new way to stream local NBA, NHL, and MLB games for $19.99 per month. With cable companies scaling back RSN coverage, this deal helps…
Major League Soccer kicks off its 30th season amid concerns over its exclusive Apple TV+ deal and lack of viewership transparency. Commissioner Don Garber deflected blame to Apple for not sharing subscriber numbers, fueling doubts about the success of MLS…
