NBC Sports reported 26.6 million total viewers for its broadcast of the Green Bay Packers' 30-17 win over the Miami Dolphins on Thanksgiving night, spanning NBC, Peacock, Telemundo, Universo, and digital platforms. The broadcast peaked at 31.3 million viewers in…
Lionsgate has filed an amended Form S-4 with the SEC, advancing its plan to separate its studio operations and Starz into two distinct public companies. The studios business, to be renamed Lionsgate Studios Corp., will operate separately from Starz, which…
The DOJ and 16 state attorneys general are backing Fubo TV in its antitrust lawsuit against Venu Sports, arguing for a temporary injunction blocking Venu’s launch. Fubo claims Venu Sports, backed by Disney, Fox, and Warner Bros Discovery, would harm…
The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…
EverPass Media and Netflix have partnered to stream Netflix's two NFL Christmas Day games to commercial establishments, while Netflix retains exclusive residential streaming rights. Businesses need an EverPass subscription to access the games featuring the Chiefs vs. Steelers and Ravens…
Walmart and NBCUniversal are launching shoppable ads during NBC’s Thanksgiving NFL game, featuring QR codes, "text-to-shop" functionality, and Walmart’s "Deals of Desire" campaign. This partnership uses Walmart Connect’s purchase data and NBCU’s platform for precise ad measurement, blending live sports…
Drake’s feud with Kendrick Lamar just went full R.I.C.O. as he sues Universal Music Group for allegedly juicing streams of Lamar’s diss track Not Like Us with bots and payola. UMG fired back, calling the claims “contrived fairytales,” but it…
Warner Bros. Discovery is facing a shareholder lawsuit over alleged misleading statements about retaining NBA media rights, which were lost to NBCUniversal and Amazon Prime Video. The loss led to a $9-billion cable network write-down and significant stock declines. A…
Brazil's antitrust regulator, Cade, has declared Apple's App Store anti-steering rules illegal, requiring the company to allow developers to link to external websites for in-app purchases. This follows similar rulings in the EU and the US, where Apple has faced…
As WWE transitions key content to Netflix starting January 2025, our latest From the Archives chronicles the history of the WWE Network, from its groundbreaking 2014 launch to its partnerships with Peacock and Netflix. The $5 billion, 10-year deal will…
