Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…
Antenna's latest study reveals that the 2024 Summer Olympics significantly boosted sign-ups for NBCUniversal's streaming service Peacock, with 2.8 million new sign-ups during the games. From July 25 to 31, average daily sign-ups to Peacock surged to 398k, marking a…
Ormax Media’s latest OTT Audience Report 2024 highlights significant growth in India's streaming landscape, driven exclusively by ad-supported video-on-demand (AVOD) platforms. The report estimates the OTT audience at 547 million, marking a 14% increase from 2023, with AVOD rising 21%…
Parks Associates' latest data shows that 71% of U.S. internet households use an SVOD service, with 42% using ad-supported VOD or FAST services. As consumers navigate an overwhelming number of streaming options, 46% of households now have five or more…
Nielsen's latest The Gauge report revealed that streaming accounted for 41.4% of all TV viewing in July, the highest share recorded, surpassing both broadcast (20%) and cable (29.6%). YouTube made history by capturing a 10% share of TV usage, becoming…
The court's decision to block Venu Sports highlights antitrust concerns and the need for competitive diversity in sports streaming. This ruling may lead to broader scrutiny of bundling practices, delaying Venu's launch but preserving market competition. The case could reshape…
A Horowitz Research survey reveals that 43% of streaming consumers have signed up for subscription-based services after discovering a TV series on a free, ad-supported streaming TV (FAST) platform. Conversely, 53% of users reduced their spending on subscription services due…
The Digital Entertainment Group (DEG) reported a 27.1% surge in subscription streaming revenue in the first half of 2024, reaching nearly $22.9 billion, up from $18 billion in 2023. Total consumer spending on home entertainment rose 22% to $25.4 billion,…
Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…
Parks Associates reports that Spanish-speaking households in the U.S. outspend the average household by around $20 on subscription streaming video services (SVOD), with an average monthly spend of $96 compared to $76 for the general population. Hispanic-identifying households are more…
