The Streaming Madman skewers Advertising Week 2024, mocking it as a self-congratulatory spectacle where the elite advertising community flaunts their tech obsession and AI fascination. He critiques the industry's shift from creative innovation to tech jargon, pointing out that CTV…
Jack breaks down how evolving privacy laws like GDPR and CCPA are reshaping the media industry, especially with AI and blockchain tech on the rise. He highlights the shift away from third-party cookies and the push for privacy-first business models,…
The LA Times reports that AI companies like OpenAI have pitched Hollywood studios on the potential of AI tools to streamline the production of films and TV shows, but major partnerships have yet to materialize. Despite a high-profile deal between…
By creating sports IP that resonates culturally, Overtime has positioned itself as a key player in the sports media landscape. The company builds its own leagues, like Overtime Elite, and secures partnerships with brands such as the NFL and NBCUniversal…
The Streaming Wars' latest analysis highlights the growing contention between streaming services and platform gatekeepers over platform taxes that can take up to 30% of revenue. As these fees threaten profitability, streaming companies are increasingly pursuing direct sign-ups through their…
We evaluate how Crunchyroll’s partnership with Bango taps into indirect channels like telcos and banking apps to fuel global subscriber growth. This bundling strategy lowers acquisition costs and positions Crunchyroll for "Super Bundling," offering a profitable path forward in the…
Deloitte's Digital Media Trends report shows that 25% of respondents borrowed passwords to access streaming content in the past year. About 15% used a third party’s SVOD password, 7% streamed pirated content, and 4% did both. Gen Z and millennials…
Kirby riffs on Apple's new deal with Amazon to bring Apple TV+ to Prime Video Channels, viewing it as a concession that Apple has missed a larger opportunity in the streaming wars. While the partnership provides Apple with scale, it…
Skip argues that the future of streaming isn’t dominated by direct-to-consumer (DTC) models, as projected by Omdia. He points out that reported DTC numbers are often misleading, with most subscriptions falling under wholesale or third-party billing. As bundling gains traction,…
The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…
