Amazon's recent rebranding of Freevee channels to Prime Video Channels on Fire TVs suggests a potential shift in its streaming strategy, fueling speculation about the future of its free, ad-supported service, Freevee. This change could indicate that Amazon is considering…
ESPN has launched "Where to Watch," a universal guide on its app and website that helps users find live sports games across various streaming platforms. This move signifies ESPN's strategic shift towards becoming a central hub for sports fans, integrating…
Paramount Global is considering selling up to a dozen local TV stations, potentially generating $500 million to $1 billion. This move reflects a strategic shift towards digital platforms and highlights concerns about media consolidation and the future of local broadcasting.…
Media Partners Asia’s report shows content investment in India and East Asia's theatrical film, TV, and streaming markets reached $15.5 billion in 2023, but growth slowed to 4% as budgets normalized post-COVID. India led with 12% growth, driven by sports…
Netflix has strategically positioned itself in the sports content space without heavily investing in live sports rights, unlike its competitors. Through successful docuseries like "Drive to Survive" and "Starting 5," Netflix provides compelling sports narratives that engage viewers without the…
Apple TV+ ranks third in U.S. audience demand for streaming originals with 8.4% but accounts for only 0.3% of U.S. TV screen viewing. Despite its high-quality content, Apple TV+'s limited library hinders mass-market appeal, with fewer than 20 million U.S.…
Kirby applauds pause ads as a non-intrusive advertising format that appears when viewers pause content, offering a natural and less disruptive experience compared to traditional ad formats like pre-roll, mid-roll, and overlay ads. This ad format takes advantage of natural…
Edgar Bronfman Jr. withdrew his $6 billion bid for Paramount, clearing the way for Skydance Media to complete an $8 billion merger deal with the media company. Bronfman’s bid faced significant financial scrutiny and tight deadlines, which ultimately led to…
Kirby dives into Chick-fil-A's unexpected entry into the streaming space, marking a bold move for a quick-service restaurant brand. The company is set to produce original, family-friendly, unscripted content, leveraging partnerships with established production companies like Glassman Media. This venture…
Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…
