Skip critiques Samsung's announcement of 88 million monthly active users (MAUs) on Samsung TV Plus, arguing that the metric misrepresents genuine user engagement since the app autoplays by default on Samsung TVs. Highlighting that MAU is a "vanity metric" often…
Over at StreamTV Insider, Kirby discusses the growing frustration among media companies over platform taxes and the loss of customer control due to third-party platforms like Apple and Roku taking a share of revenue. Disney’s move to eliminate in-app billing…
Fubo has launched a standalone premium subscription service, entering the Channels business and allowing users to subscribe to services like NBA League Pass and Paramount+ without its core live TV plan. This move boosts margins and reduces churn by positioning…
A Parks Associates study reveals that 57% of subscribers to the eight leading streaming services, including Netflix and Disney+, now opt for ad-supported tiers as prices for premium, ad-free services rise. Despite complaints about long, repetitive ads, these ad-supported tiers…
Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…
IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for growth. Their "Ad Format Idol" initiative aims to address this by evaluating CTV ad formats for scalability and efficiency. With…
We've been saying that platform taxes are a growing pain point for streaming companies, and Disney’s latest move proves it. Disney+ and Hulu have removed in-app subscription options from Apple’s App Store, directing users to sign up via their website…
A new Media Partners Asia report forecasts Japan’s video industry to grow from $31.8 billion in 2024 to $34.1 billion by 2029, with online video’s share rising from 35% to 45%. SVOD platforms like Netflix, Prime Video, and U-Next lead…
RSN valuations have dropped 97% in six years, from $20 billion in 2018 to $600 million, according to CNBC’s Mike Ozanian. This sharp decline, fueled by cord-cutting and the decreasing value of live local sports on cable TV, explains why…
Our latest column, From the Archives, highlights Crunchyroll's rise from its 2006 launch by UC Berkeley grads to a global anime leader. Evolving from a fan-driven platform to a licensed subscription service, Crunchyroll now leverages a "flywheel" model integrating streaming,…