Netflix's resurgence of older shows like Prison Break and Suits, which have seen significant viewership increases years after their original runs, highlights the importance of content distribution strategies in the streaming era. The "Netflix Effect" breathes new life into legacy…
TheWrap looks at anime’s growing influence on U.S. streaming platforms, highlighting its appeal to younger, male audiences. Hulu leads the genre with 11.8% of its demand tied to anime, supported by the largest anime library, while Netflix captures 6.8% of…
Disney's internal data leak in July revealed that Disney+ generated over $2.4 billion in revenue during the March quarter, making up 43% of the company's direct-to-consumer revenue, which includes Hulu and ESPN+. This emphasizes Hulu's value as Disney seeks to…
Parrot Analytics shows the average number of network TV episodes has dropped from 16.2 in 2018 to 11.8 as of July 2024, while streaming seasons have shrunk from 10.7 to 9.3 episodes. Rising production costs, declining ratings, and subscription growth…
Janko Roettgers looks at all of the things streaming media is killing as the entertainment industry faces the fallout of its transition to digital. Cord-cutting continues to accelerate, with U.S. pay TV services losing 1.62 million subscribers in Q2 2024,…
In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…
The LA Times examines how the entertainment industry is grappling with the aftermath of the shift to streaming. Summer 2024 box office revenues are down 10%, totaling $3.7 billion, a significant drop from pre-pandemic levels. Pay-TV is collapsing, with Paramount…
ESPN is shifting focus to streaming as cable declines, with a flagship service launching next year. Led by Chairman Jimmy Pitaro, the company is reworking sports rights deals and reshaping its talent roster, bringing in high-profile figures like Pat McAfee…
We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…
Jack Wagner dives into the ever-shifting world of CTV, OTT, and FAST channels, spotlighting the surge of interactivity that's reshaping the game. He breaks down the latest trends, like shoppable TV, interactive ads, AI, AR, and voice control, all designed…
