The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…
iSpot has appointed former DocuSign exec Nipun Dureja as CTO, unifying core teams to boost measurement accuracy and reliability. This hire strengthens iSpot’s competitive position against Nielsen, as it gains industry certifications and seeks to provide consistent cross-platform metrics amid…
AMC Networks added 200,000 streaming subscribers in Q3 2024, reaching 11.8 million, while streaming revenue grew by 7% to $152 million. However, U.S. advertising revenue declined by 10%, offset slightly by international growth. The company is prioritizing digital-first advertising strategies…
The Hollywood Reporter examines John Malone’s strategic portfolio shifts, with analysts predicting possible asset spin-offs at Warner Bros. Discovery (WBD) to unlock value, and a tax-efficient merger between Charter Communications and Liberty Broadband. These moves align with Malone’s focus on…
TEGNA has appointed Dhanusha Sivajee as Chief Experience Officer, where she will lead brand, marketing, and digital consumer product development for TEGNA’s local TV and digital platforms. Sivajee, previously CMO at Angi, Inc., brings extensive experience from roles at AOL…
Appfigures reveals that top apps downloaded by U.S. Gen Z young adults in 2024 include Temu, TikTok, and Meta’s Threads, WhatsApp, and Instagram. Popular choices like ChatGPT, Spotify, and CapCut reflect Gen Z’s diverse interests across shopping, social media, and…
Sony Pictures faced mixed outcomes in Q2, with declines in home entertainment and theatrical revenues offset by strong growth in streaming and music. Group-wide, Sony’s net income surged 75%, driven by strategic gains in gaming and third-party content licensing. Sony’s…
Paramount Global reported its second consecutive quarterly profit in streaming, driven by a $49 million gain and 3.5 million new subscribers for Paramount+. Overall revenue fell 6% due to declines in the TV and film segments, with linear TV profits…
Fast Company explores why sports streaming remains unsolved and increasingly fragmented. While traditional pay TV retains most sports content, frustrating fans with high costs and complex bundling, tech giants like Amazon, Apple, and Netflix are moving into exclusive sports deals…
Parks Associates’ report, “Battle of the Platforms: Assessing Connected TV Ecosystems,” reveals that Roku, Amazon Fire TV, and Samsung dominate U.S. streaming devices, accounting for 65% of primary streaming devices in households. Roku and Amazon lead in media players, while…
