Sony has thrived in the streaming wars by licensing its valuable content to platforms like Netflix and Disney, avoiding the expenses of launching its own streaming service. This strategy has allowed Sony to profit significantly, with its content generating high…

Warner Bros. Discovery (WBD) announced a forthcoming bundle combining Disney+, Hulu, and Max, targeting U.S. consumers this summer. This strategic partnership aims to create a comprehensive streaming package, leveraging Disney's strength in kids and family programming and WBD's premium scripted…

Spotify's ongoing battle with Apple in Europe revolves around antitrust complaints and compliance with the EU's Digital Markets Act (DMA). Spotify accuses Apple of stifling innovation by taking up to 30% of subscription fees and restricting communication about external subscription…

Peacock, despite its financial struggles, saw a 55% subscriber growth and beat analyst estimates in Q1 2024, bolstered by exclusive NFL content. However, its long-term viability remains uncertain due to its reliance on licensing NBC and Bravo shows to other…

Children’s programming remains in high demand but is undersupplied across most streaming platforms, including Disney+, Paramount+, Amazon Prime Video, Netflix, Hulu, and Max. Despite the consistent need, the industry is reducing spending on kids' animation for 2024. Trusted kids' brands…

Warner Bros. Discovery (WBD) faces significant challenges as NBCUniversal aggressively pursues the NBA rights currently held by TNT. This situation complicates the plans for a joint venture sports streaming service with Disney and Fox, which aims to stream live sports…

Despite Paramount+'s extensive content library, concerns remain about the services marketing and user experience capabilities compared to its competitors. ViacomCBS emphasized its unique assets like Pluto TV's reach and extensive sports and kids' programming, but faces significant challenges in standing…

For the first time, digital video ad spend is projected to surpass linear TV ad spend in 2024, according to the Interactive Advertising Bureau’s latest report. Digital video ad sales, including connected TV (CTV), social video, and online video, are…

A raging debate in Washington has put a damper on Hollywood's urge to merge as regulatory leaders implement a radical overhaul of antitrust policies.

Netflix has made significant strides in global content investment, outpacing Amazon in creating and distributing international programming. While both companies are heavily investing in overseas markets, Netflix's strategy has proven more effective. According to Parrot Analytics, 62% of Netflix's US…