iSpot has integrated with TikTok to help brands compare audience reach between TikTok and American Linear TV. This integration, available through iSpot’s Unified Measurement Platform, revealed that 58% of TikTok impressions reach unique audiences unexposed to TV campaigns, highlighting TikTok's…

Nebula, Dropout, and Beacon are creator-owned streaming platforms targeting niche audiences. Nebula, with over 500,000 subscribers since 2019, has tripled its customer count and doubled its revenue in the past year. Dropout, known for “Game Changer” and “Dimension 20,” has…

Vizio will hold its third annual Developer and Partner Conference, titled “Innovate 23: Bold Technology for a Bright Future,” on August 20 in Irvine, California. The event will cover app development, FAST channels, custom integrations, and include panels on engineering,…

Media Makers explores AI's transformative impact on the media industry, showcasing how it enhances content creation, personalizes recommendations, and provides deeper data insights. AI allows media professionals to focus more on creativity and strategy by automating routine tasks. As AI…

NBC's broadcast of the 2024 Summer Olympic Games in Paris drew over 31 million viewers across its network, cable channels, and Peacock, marking a 77% increase compared to the delayed 2020 Tokyo Olympics. High interest in U.S. men's gymnastics, beach…

Netflix is raising $1.8 billion through a new debt offering to refinance existing debt and fund general corporate purposes, including significant investments in new content like WWE and NFL games. This is Netflix's first debt raise since being upgraded to…

Cineverse is partnering with Spotify to bring over 70,000 free TV shows and movies to the platform, including popular programs and stand-up specials. This move diversifies Spotify’s media offerings beyond audio, following its successful integration of video podcasts. Cineverse's rapid…

Self Financial's new survey reveals that 85.7% of paid subscriptions, including streaming services, go unused monthly. Amazon Prime is the most unused, followed by Netflix (28.2%) and Disney+. The average household has 4.1 subscriptions costing $40.39 monthly, with $32.84 wasted…

The NBA's new 11-year, $76 billion media rights deal with Amazon, NBCUniversal, and Disney reflects the growing dominance of streaming platforms in sports broadcasting. This shift signifies Amazon's commitment to expanding its sports content and NBCUniversal’s strategy to drive Peacock's…

Disney, Fox, and Warner Bros. Discovery are set to launch the Venu Sports streaming service this fall despite an ongoing antitrust lawsuit from Fubo. The three companies argue that antitrust laws protect competition, not competitors, and criticize Fubo as a…