Big data analytics is revolutionizing the media industry by enabling publishers to understand audiences, optimize operations, and drive innovation. This approach has increased retention by over 14% for Mediahuis and can boost revenue by 2-5% and margins by 5-10% according…

Hub's new survey reveals that smart TVs are significantly changing how viewers access content. About half of respondents start their TV viewing by looking at TV apps. In 2024, 60% of "most-used" TV sets are connected to a streaming platform,…

Stock markets experienced a broad-based selloff on Monday, leading to significant declines in major media and tech company stocks due to investor fears of a looming U.S. recession. By 3 p.m. ET, the Dow Jones dropped 2.7%, S&P 500 fell…

DreamFlare AI has appointed Cameron Purcell as Vice President of Development and Kelly Kanavas as Creative Executive. Purcell brings experience from Universal Pictures, Annapurna, and Krafton, while Kanavas joins from Netflix and has worked at Disney and Paramount. DreamFlare, which…

FX, founded in 1994 by Fox, transformed from a minor cable channel to a leader in premium original programming under John Landgraf's leadership. Following its 2019 acquisition by Disney, FX saw a decline in Emmy nominations, sparking concerns about its…

Warner Bros. Discovery has updated Max's homepage with a new personalization system that tailors content recommendations to individual users. This Whole Page Optimization, now live for all U.S. adult profiles, reorders content based on user preferences and removes repeated and…

The NBA has rejected Warner Bros. Discovery's (WBD) attempt to renew their 40-year partnership, opting instead for a deal with Amazon Prime. This decision has led WBD to file a lawsuit against the NBA, arguing that they matched Amazon's offer.…

Warner Bros. Discovery will shut down its Boomerang subscription streaming service on September 30, moving most of its classic animated content to Max. Boomerang subscribers will receive a partial refund for the unused portion of their subscription. Max will offer…

SiriusXM introduced SiriusXM Free Access, a free ad-supported service for Internet-connected car radios with the 360L platform, offering music, sports, and news channels. Users must engage with the service every 60 days to avoid cancellation. This launch aims to counteract…

Apple reported record Q3 2024 revenue of $85.8 billion, a 5% increase year-over-year, driven by strong services sales and AI integration. Net income rose to $21.5 billion, with earnings per share beating estimates. Despite a slight decline in iPhone and…