YouTube continues to dominate media consumption, especially in living rooms, holding 9.7% of all TV viewership in the U.S. in May 2024, surpassing Netflix's 7.6%. With over 150 million Americans watching YouTube on connected TVs monthly, it remains a formidable…

Dish Network has announced a deal that offers Netflix's standard plan with ads (regularly $6.99/month) at no additional cost for two years with a Dish TV subscription. This initiative aims to slow subscriber losses by requiring a 24-month commitment. Similar…

YouTube is in talks with major record labels to license music for AI training, aiming to develop its Dream Track AI tool for shorts videos. This follows RIAA lawsuits against AI music generators for copyright infringement. The move aligns with…

Niche streaming services are thriving in the competitive industry by targeting specific, loyal audiences. Dropout, CrunchyRoll (13 million subscribers), Shudder, and Fandor (1.4 million subscribers) offer specialized content like comedy, anime, and horror. AMC Networks operates niche streamers with a…

Accedo, Qualcomm Technologies, and HBS have formed the XR Sports Alliance to advance XR sports services, integrating expertise in video user experience, XR technology, and sports broadcasting. The alliance aims to accelerate XR sports development and deployment by providing an…

The University of Texas is rebranding the Longhorn Network into a free streaming platform launching on July 1, coinciding with its move to the SEC. The new LHN will offer original content, live coaches' shows, and historical footage. Partnering with…

HBO and Max content CEO Casey Bloys announced that major Warner Bros. IP projects, including the "Harry Potter" TV show and "Green Lantern" series, will now be branded as HBO originals instead of Max originals. This shift, starting in 2025,…

Research from Parks Associates shows a 30% drop in US spending on streaming services, averaging $63 per month in 2024, down from $90 in 2021. Many consumers are switching to ad-based alternatives. The average number of subscriptions per household has…

Jason Kilar, former WarnerMedia CEO, proposes a "Spotify for Hollywood" model where studios contribute content to a single platform, earning 70% of the revenue. This concept could replace current streaming bundles, such as Comcast's Peacock, Netflix, and Apple TV+ package.…

MyBundle will soon offer a $11 per month premium package bundling My Outdoor TV and Tastemade Plus, available through its direct-to-consumer marketplace and broadband partners. This follows a distribution agreement with Outdoor Sportsman Group, leveraging MyBundle’s payment and subscription tools.…