Paramount's upcoming CEO David Ellison plans to transform the company into a tech-media hybrid, focusing on enhancing Paramount+'s engagement metrics by leveraging technology from Oracle. Despite industry-wide challenges, Paramount+ particularly struggles with low user engagement, marked by significantly fewer video…

Interactive Advertising Bureau (IAB) forecasts a 16% increase in digital video advertising spending, reaching $62.9 billion in 2024. Digital video will surpass linear TV for the first time, capturing 52% of ad spending. Connected TV advertising will grow 12%, online…

Tubi, the free, ad-supported streaming service, captured 1.8% of monthly television viewing across streaming platforms in May, tying with Disney+ and surpassing Max, Paramount+, and Peacock. Despite this success, Tubi CMO Nicole Parlapiano states that Tubi does not consider itself…

PricewaterhouseCoopers' Global Entertainment & Media Outlook 2024-2028 projects that by 2028, advertising will make up nearly 28% of streaming revenue, up from 20% in 2023. The entertainment and media industry is forecasted to reach $3.4 trillion, with global OTT subscriptions…

Paramount Global is in talks to potentially sell Pluto TV, led by Pluto TV's co-founder. While no valuation or official offers have been made, the sale's value will depend on whether it includes exclusive access to Paramount's content. Pluto TV's…

John Stamos joins local streaming service Zeam as chief innovation officer, focusing on expanding programming and leveraging his industry contacts. Backed by Gray TV, Zeam streams local news, weather, sports, and entertainment from 165 markets. Stamos first connected with Zeam…

Paramount Global and Skydance Media are merging in an $8 billion deal to revitalize the studio, expand digital distribution, and cut costs. The merger, announced on July 8, will feature a new logo combining Paramount and Skydance elements. David Ellison…

Deezer has introduced "Playlist with AI," a feature that allows 5% of its paid users to create custom playlists using text prompts. Following similar launches by Spotify, Amazon Music, and YouTube, this beta feature is powered by Google's Gemini 1.5…

Ampere Analysis reports that YouTube ranks second only to Disney in global non-sports content spending for 2024, with its total investment placing third overall, including sports rights. Forecasted to generate $35 billion in ad revenue, YouTube surpasses Disney+ and Prime…

AARP has launched a new streaming service targeted at the 50-plus audience, offering a mix of free and paid movies. Available on Roku, Google TV, Fire TV, and Apple TV, the service features blockbusters like "Father of the Bride" and…