Netflix is further reducing ad prices, with CPMs now ranging from $20 to $30, down from previous highs of $39 to $45 in 2023. The new rates are $20 for a 15-second ad and $25 for a 30-second ad. This…

Warner Bros. Discovery executives have opted against splitting the company, choosing instead to sell smaller assets like Polish broadcaster TVN and a stake in its video game division to manage $39 billion in debt. The decision follows a 67% decline…

Showtime is expanding its "Dexter" franchise, launching "Dexter: Original Sin" and bringing back Michael C. Hall for "Dexter: Resurrection." This follows fan dissatisfaction with the endings of both the original series and the 2022 revival, "Dexter: New Blood." The strategy…

Fox Corporation reported mixed Q4 results with revenue at $3.09 billion, slightly below expectations, and net income dropping to $320 million. Adjusted EPS exceeded estimates at 90 cents. Growth in affiliate fees was offset by flat advertising revenues. CEO Lachlan…

Fubo reported its Q2 2024 earnings, showing a subscriber base of 1.45 million in North America, a decrease of 61,000 from the previous quarter, and 1.849 million globally. Despite the seasonal decline, subscribers increased 24% year-over-year. Fubo's revenue rose 26%…

Big data analytics is revolutionizing the media industry by enabling publishers to understand audiences, optimize operations, and drive innovation. This approach has increased retention by over 14% for Mediahuis and can boost revenue by 2-5% and margins by 5-10% according…

Hub's new survey reveals that smart TVs are significantly changing how viewers access content. About half of respondents start their TV viewing by looking at TV apps. In 2024, 60% of "most-used" TV sets are connected to a streaming platform,…

Stock markets experienced a broad-based selloff on Monday, leading to significant declines in major media and tech company stocks due to investor fears of a looming U.S. recession. By 3 p.m. ET, the Dow Jones dropped 2.7%, S&P 500 fell…

DreamFlare AI has appointed Cameron Purcell as Vice President of Development and Kelly Kanavas as Creative Executive. Purcell brings experience from Universal Pictures, Annapurna, and Krafton, while Kanavas joins from Netflix and has worked at Disney and Paramount. DreamFlare, which…

FX, founded in 1994 by Fox, transformed from a minor cable channel to a leader in premium original programming under John Landgraf's leadership. Following its 2019 acquisition by Disney, FX saw a decline in Emmy nominations, sparking concerns about its…