Adweek examines Disney Advertising's new strategy to attract midmarket brands with budgets ranging from $30 million to $300 million. By implementing regional teams and expanding programmatic capabilities, Disney is offering these advertisers access to premium ad inventory and advanced measurement…

TCL has partnered with Magnite to enhance its ad-supported streaming via Magnite's SpringServe ad server, improving ad inventory value on TCL Channel. Magnite's platform will support TCL in delivering custom ad units and provide insights to advertisers.

"Terrifier 3" has grossed over $78 million globally, driving a 53% increase in Cineverse’s C360 Audience Network ad requests. The platform leveraged the film’s success to reach targeted horror fans, including a strong Hispanic audience, across multiple streaming channels, marking…

Dish Network creditors have rejected a bond exchange offer required for Dish’s planned merger with DirecTV, creating uncertainty about the deal. The creditors objected to a $1.5 billion minimum loss on the bonds, calling for an additional $300 million reduction.…

The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…

iSpot has appointed former DocuSign exec Nipun Dureja as CTO, unifying core teams to boost measurement accuracy and reliability. This hire strengthens iSpot’s competitive position against Nielsen, as it gains industry certifications and seeks to provide consistent cross-platform metrics amid…

Warner Bros. Discovery’s Max is now available as a Prime Video add-on in Sweden and as HBO Max in Holland, offering ad-supported and standard plans with Eurosport’s live sports access. This move supports WBD’s global subscriber growth, now over 110…

The Hollywood Reporter examines John Malone’s strategic portfolio shifts, with analysts predicting possible asset spin-offs at Warner Bros. Discovery (WBD) to unlock value, and a tax-efficient merger between Charter Communications and Liberty Broadband. These moves align with Malone’s focus on…

The Cincinnati Reds are seeking a new broadcast partner after ending their long relationship with Bally Sports (now FanDuel Sports Network Ohio) following a failed agreement with Diamond Sports Group. As part of the separation, the Reds are selling their…

TEGNA has appointed Dhanusha Sivajee as Chief Experience Officer, where she will lead brand, marketing, and digital consumer product development for TEGNA’s local TV and digital platforms. Sivajee, previously CMO at Angi, Inc., brings extensive experience from roles at AOL…