Netflix’s Paul vs. Tyson and Serrano vs. Taylor 2 event set streaming records with 60 million global live viewers for the main event.

John Ourand, speaking on the Marchand Sports Media podcast, highlighted the NFL’s pivotal role in sustaining traditional broadcasters like Fox and CBS, arguing that without NFL programming, networks like FS1 could collapse. However, he noted that the NFL's leverage diminishes…

Disney CEO Bob Iger has taken an unprecedented step by providing earnings guidance through 2027, signaling confidence in the company’s future. This move, alongside a strong quarterly report showing a 23% rise in operating income and a $321 million streaming…

Liberty Media has filed for EU approval to acquire an 86% stake in MotoGP rights holder Dorna for €4.2 billion (approximately $4.47 billion USD). Dorna will remain independently operated under Liberty’s Formula One Group, with CEO Carmelo Ezpeleta staying on.…

Shaquille O’Neal blamed excessive three-point shooting for the NBA’s ratings decline, while Adam Silver attributed the drop to competing events like the World Series and elections. Silver emphasized the NBA’s social media growth and new streaming deal with Amazon, which…

TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…

On Fast Company’s Most Innovative Companies podcast, Dude Perfect CEO Andrew Yaffe explained the brand’s growth from a YouTube trick-shot channel with 60 million followers into a global media business. Backed by a $100 million investment from Highmount Capital, the…

MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…

YouTube has launched a gifting feature for vertical livestreams, mirroring TikTok's LIVE Gifts, to boost creator monetization. To encourage adoption, Google is offering a 50% bonus on gifts for three months. The move aims to compete in the growing livestream…

Amazon Prime Video appears to be working on adding a multiview feature, based on new Prime Video app code analyzed by Android Authority. This feature, allowing users to watch multiple live streams simultaneously, would enhance its live sports streaming experience…