Yahoo, Omnicom Media Group, and Amplified Intelligence research indicates that connected TV (CTV) commercials generate more attention and better business outcomes than other digital video ads. CTV ads averaged 9.7 active attention seconds, far surpassing mobile and desktop ads. The…

The Streaming Wars, a new platform for media and entertainment professionals founded by Kirby Grines, has launched its website, centralizing curated news, insights, and analysis. Initially conceptualized as an internal tool by Grines during his tenure at Float Left and…

Comscore's "State of Gaming 2024" report reveals that two-thirds of gamers feel in-game ads positively or neutrally affect their experience, and 45% are open to ads offering in-game rewards. The survey, conducted with nearly 5,000 gamers, highlights that 62% of…

Lightshed's Rich Greenfield explores the challenges facing Paramount's Pluto TV, which is struggling compared to rivals Tubi and The Roku Channel, according to Nielsen data. Tubi's success is attributed to its advanced algorithm for content recommendation, contrasting with Pluto's linear…

AMC is bringing several of its shows, including "Anne Rice’s Interview With the Vampire" and "The Walking Dead: Daryl Dixon," to Netflix under a new one-year deal starting August 19. This agreement aims to leverage Netflix’s large audience to boost…

Nielsen’s The Gauge report reveals that streaming accounted for a record 40.3% of total TV usage in the US in June. This increase was driven by a 16% rise in viewership among 2 to 11-year-olds, marking the highest share for…

Disney is enhancing Disney+, Hulu, and ESPN+ with features like improved algorithms, custom promotional art, and email reminders to boost viewer engagement. They are also considering adding linear channels that broadcast popular shows continuously. These updates aim to strengthen Disney's…

Warner Bros Discovery (WBD) has laid off around 1,000 workers, primarily in its financial divisions and production roles related to its streaming service Max. The layoffs are part of ongoing workforce reductions since the merger of WarnerMedia and Discovery Communications…

Paramount's upcoming CEO David Ellison plans to transform the company into a tech-media hybrid, focusing on enhancing Paramount+'s engagement metrics by leveraging technology from Oracle. Despite industry-wide challenges, Paramount+ particularly struggles with low user engagement, marked by significantly fewer video…

Interactive Advertising Bureau (IAB) forecasts a 16% increase in digital video advertising spending, reaching $62.9 billion in 2024. Digital video will surpass linear TV for the first time, capturing 52% of ad spending. Connected TV advertising will grow 12%, online…