Paramount Global is considering selling up to a dozen local TV stations, potentially generating $500 million to $1 billion. This move reflects a strategic shift towards digital platforms and highlights concerns about media consolidation and the future of local broadcasting.…

Media Partners Asia’s report shows content investment in India and East Asia's theatrical film, TV, and streaming markets reached $15.5 billion in 2023, but growth slowed to 4% as budgets normalized post-COVID. India led with 12% growth, driven by sports…

The YES Network and MSG Networks have announced the launch of Gotham Advanced Media and Entertainment (GAME), a joint venture aimed at consolidating New York sports content into a single streaming platform, The Gotham Sports App. Launching this fall, the…

Netflix has strategically positioned itself in the sports content space without heavily investing in live sports rights, unlike its competitors. Through successful docuseries like "Drive to Survive" and "Starting 5," Netflix provides compelling sports narratives that engage viewers without the…

Apple TV+ ranks third in U.S. audience demand for streaming originals with 8.4% but accounts for only 0.3% of U.S. TV screen viewing. Despite its high-quality content, Apple TV+'s limited library hinders mass-market appeal, with fewer than 20 million U.S.…

Kirby applauds pause ads as a non-intrusive advertising format that appears when viewers pause content, offering a natural and less disruptive experience compared to traditional ad formats like pre-roll, mid-roll, and overlay ads. This ad format takes advantage of natural…

Edgar Bronfman Jr. withdrew his $6 billion bid for Paramount, clearing the way for Skydance Media to complete an $8 billion merger deal with the media company. Bronfman’s bid faced significant financial scrutiny and tight deadlines, which ultimately led to…

Amazon is considering selling MGM Alternative, the unscripted production company behind hit shows like Survivor, The Voice, and Shark Tank, just two years after acquiring MGM Studios for $8.5 billion. The potential sale reflects Amazon's focus on franchise-based entertainment and…

Netflix reported a 150% year-over-year increase in upfront ad sales commitments but faces significant challenges in the advertising market, including competition from rivals like Amazon Prime Video and Hulu. Despite lowering its ad pricing to $29 CPM to stay competitive,…

Kirby dives into Chick-fil-A's unexpected entry into the streaming space, marking a bold move for a quick-service restaurant brand. The company is set to produce original, family-friendly, unscripted content, leveraging partnerships with established production companies like Glassman Media. This venture…