Apple TV+ is reportedly planning to license older films from major Hollywood studios to boost its viewership, which is currently less than 1% according to Nielsen. Despite having acclaimed original content, the platform lags behind competitors. This move could help…

Verizon is offering a free one-year subscription to Netflix Premium for customers who sign up for Peacock via its "+play" hub, saving users over $275. This bundle, the first of its kind between Netflix and Peacock, is timed to coincide…

Peter Naylor, a veteran in media-industry ad-sales, is leaving Netflix after joining in 2022 to help launch its advertising business. His departure, following that of Jeremi Gorman, highlights the challenges Netflix faces in scaling its ad-supported tier. Despite advancements in…

Netflix's Q2 2024 profits surged 44% to $2.15 billion, driven by the addition of 8 million subscribers. The company's revenue increased by 17% year-over-year to $9.56 billion, surpassing analyst expectations. Netflix also reported significant growth in its ad-supported tier, which…

Warner Bros. Discovery (WBD) is reportedly considering a strategy to allocate the bulk of its $39 billion debt to its linear networks, allowing its streaming and studio businesses to operate with minimal financial burden. This move, reminiscent of Tribune Company's…

Lightshed Partners addresses the question of who owns connected TV streaming traffic, examining whether the app/platform or the programmer should get viewership credit. It contrasts how viewership is credited for shows streamed through apps like Tubi and Pluto on third-party…

The IAB reports that connected TV (CTV) ad spending is set to surpass online video (OLV) by 35% this year, with programmatic buying now the dominant method for CTV transactions, comprising 75% of buys. The IAB Digital Video Ad Spend…

MyBundle has hired Michael Goldstein as chief revenue officer to oversee sales, marketing, and partner success. Goldstein, formerly with Ting, brings valuable experience from the ISP sector, aligning with MyBundle's focus on smaller and mid-sized broadband providers. CEO Jason Cohen…

Elizabeth Stone, Netflix's CTO, leads a 3,000-strong team overseeing tech across product experience, advertising, games, and studio production. Appointed in October 2023, Stone focuses on integrating generative AI and machine learning to enhance user experiences and support creators. Netflix is…

Paramount Advertising has launched the Paramount Ads Manager, a self-serve ad buying platform targeting small and mid-sized businesses. This platform allows these businesses to create, manage, and track commercials on Paramount Plus and Pluto TV. Unique features include self-service creative…