Advertising

Netflix has partnered with Google for a unique "Shop with Google" collaboration featuring Emily in Paris, allowing viewers to use Google Lens to shop outfits inspired by the show's characters. The partnership includes shoppable pause ads, title sponsorships, and pop-up…

Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…

Victory+, a new ad-supported streaming service from the Dallas Stars and APMC, launched to broadcast Stars and select Anaheim Ducks games, bypassing traditional RSNs. This direct-to-consumer model challenges the declining RSN framework. APMC’s Chief Strategy Officer, Narendra Nag, explained to…

iSpot has been certified by the U.S. Joint Industry Committee (JIC) for its TV ad measurement capabilities, including its iSpot Data Connect methodology. This makes iSpot the only provider certified for transactions across all key currency classifications in TV advertising.…

The "streaming wars" persist as Netflix, YouTube, Disney, and Amazon leverage their distinct strengths, analyzed through "Streamonomics." Netflix’s "Primacy Advantage" comes from its first-mover status, while YouTube’s "Urgency Advantage" is driven by its creator-based model. Disney excels with its unmatched…

Lights Out Sports TV, founded by NFL’s Shawne Merriman, has partnered with CreateAds.tv to offer brands, including small businesses, access to premium TV ad inventory on its platform. The service generates 37 million monthly impressions and is available on Roku,…