Advertising

Vizio reported Q2 net revenue of $437.3 million, up 11% year-over-year, with gross profit rising 16% to $99.5 million. Platform+ revenue increased 19% to $169.4 million, and SmartCast ARPU grew 16% to $35.39. The company reached 18.8 million SmartCast active…

Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…

Nielsen's Gracenote is developing new contextual categories for connected TV (CTV) advertising, partnering with Peer39 and Magnite to enhance content visibility for advertisers. These categories will help media buyers and sellers transact CTV buys more effectively, using detailed Gracenote metadata.…

Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…

Origin's Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This growth presents challenges such as maintaining viewer attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions…

Paramount Advertising has been hit by layoffs as part of Paramount's broader plan to cut 15% of its U.S. workforce, aimed at saving $500 million annually. The cuts, which impact ad sales teams across various platforms like CBS, MTV, and…