Advertising

Interactive Advertising Bureau (IAB) forecasts a 16% increase in digital video advertising spending, reaching $62.9 billion in 2024. Digital video will surpass linear TV for the first time, capturing 52% of ad spending. Connected TV advertising will grow 12%, online…

iSpot has integrated with TikTok to help brands compare audience reach between TikTok and American Linear TV. This integration, available through iSpot’s Unified Measurement Platform, revealed that 58% of TikTok impressions reach unique audiences unexposed to TV campaigns, highlighting TikTok's…

Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…

Roku has introduced Roku Data Cloud, an analytics platform offering advertisers insights into viewership habits within its ecosystem. Integrated with partners like Omnicom, PMG, and iSpot.TV, it enhances campaign planning and measurement while complementing Roku Exchange. This move strengthens Roku's…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…

Fox Corp reported an 11% revenue increase to $3.56 billion in its fiscal Q1, driven by strong performance in sports coverage, notably from UEFA Euros and Copa América tournaments under its “Summer of Soccer” initiative. Net income more than doubled…