As we kick off Adweek and the NAB conference in NYC this week, there’s no better time to tackle the turbulent employment landscape currently shaking up the media industry. With rapid changes and high-profile layoffs, many media professionals face uncertainty. But while the headlines may scream doom and gloom, opportunities still exist if you know where to look and how to position yourself.
Many of my media partners and friends may not know that I got my start as an executive recruiter, specializing in placing candidates at all career levels—from entry-level roles to top executive positions like CEO, CFO, and COO. Over the years, I’ve worked through several major industry shifts, helping thousands of candidates transition through downsizing, reorganizations, and career pivots. Today’s media industry is going through one of these seismic shifts, but that doesn’t mean the sky is falling. It simply means new strategies are required to secure your future.
The Truth Behind the Headlines: Opportunities Amid Uncertainty
The truth is, it’s not all doom and gloom. Certain sectors may be downsizing, but others are hiring. Companies in digital media and streaming spaces are still looking for top talent. However, securing these roles requires a proactive approach. Below are key strategies to help navigate this stormy job market.
1. Update Your Portfolio and Resume
- Portfolio: Ensure your digital portfolio is current and showcases your strongest work. Highlight accomplishments like audience growth, impactful campaigns, or high-profile projects that demonstrate your value.
- Resume: Tailor your resume to emphasize transferable skills like content creation, digital marketing, or audience engagement. Focus on measurable results (e.g., “Increased page views by 25%”) to make a strong impression.
2. Leverage Your Network
- Reconnect: Reach out to past colleagues, mentors, and industry contacts. Personal recommendations can be powerful in media.
- Social Media: Use platforms like LinkedIn, Threads, and Twitter to connect with industry professionals, share your work, and let people know you’re open to opportunities. Get creative with your engagement!
- Professional Groups: Join relevant online media groups, industry-specific Slack channels, and forums where job opportunities are often shared.
As Marc Goldberg notes, “Your network is your proactive tool. If people know you’re available, they can help. Some of the best roles are never publicly posted, but if your contacts are aware you’re looking, they can open doors for you.”
3. Retool or Reskill
- Expand Skills: Look into courses or certifications related to evolving media trends, such as digital marketing, podcasting, or video production.
- Tech Savvy: Media is becoming increasingly tech-driven, so familiarize yourself with tools like Adobe Creative Suite, content management systems (CMS), and data analytics software. AI and machine learning are no longer optional; they’re rapidly becoming essential for anyone looking to stay relevant in media.
4. Be Open to Freelancing or Consulting
- Short-Term Work: Freelancing or consulting can help you stay relevant, build new relationships, and generate income while you search for a full-time role.
- Platforms: Explore freelance platforms like Upwork, Fiverr, or niche media freelancing boards for opportunities that can keep you connected to the industry.
5. Target Growing Sectors
- Digital Media and Streaming: Industries like Connected TV (CTV), social media, podcasts, and streaming platforms are growing. Focus on companies within these high-demand areas.
- More Niche Media Companies: Explore emerging fields like esports, wellness content, or specialized news platforms. Your linear or digital media experience can be invaluable to these growing sectors.
6. Prepare for Virtual Interviews
- Remote Ready: Many media roles have shifted to remote or hybrid models. Ensure you’re comfortable with virtual interviews by testing your setup and practicing responses ahead of time.
- Show Adaptability: During interviews, emphasize your adaptability to new media environments, especially the shift to digital-first strategies.
7. Stay Positive and Resilient
- Support Networks: Stay connected with peers facing similar challenges. Sharing tips, job leads, and experiences can boost morale.
- Mental Health: Prioritize self-care and remember that layoffs are often driven by industry-wide changes, not a reflection of your individual performance.
8. Tailor Your Approach
- Personalized Applications: Instead of applying to jobs in bulk, take the time to research each role and personalize your application. Highlight how your experience aligns with the company’s goals.
- Follow Up: After interviews, send thank-you notes and keep in touch with hiring managers to maintain momentum. Engage with relevant content in your network to stay on their radar.
Navigating the Future with Confidence
The employment landscape may seem daunting, but with the right mindset and approach, plenty of opportunities remain out there. By optimizing your profile, leveraging your network, upgrading your skills, and targeting growing sectors, you can ride out this storm and come out stronger on the other side. The storm may be fierce, but with the right strategies and mindset, you’ll survive and thrive in the evolving media landscape.
