From the Archives revisits the rise of Automatic Content Recognition (ACR), the tech that turned smart TVs into real-time viewership trackers and reshaped the economics of modern TV advertising. Embedded directly into TV firmware, ACR enabled OEMs and ad tech…
Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…
CNN is developing a standalone weather app expected to launch by the end of the year as part of its broader digital strategy under CEO Mark Thompson. The app will initially be free but is intended to become a paid…
Kirby analyzes five product design principles behind Netflix’s new Eclipse interface, highlighting how they strategically address user behavior to improve engagement and decision-making. The redesign reduces cognitive load, creates habit-forming feedback loops, and adapts in real time to viewer intent.…
Amazon says Prime Video’s ad-supported tier now reaches more than 130 million U.S. users per month, up from 115 million last year. At its 2025 upfront, Amazon introduced new AI-powered ad formats including pause ads and shoppable inventory designed to…
NBCUniversal is overhauling the NBA streaming experience on Peacock with real-time stats, multiview features, and gamified interactivity, ahead of its exclusive rights debut this fall. The goal is to draw in younger, diverse audiences and give advertisers new ways to…
The Hollywood Reporter analyzes how top YouTube creators like Dhar Mann, Alan Chikin Chow, and Dude Perfect are building full-fledged studios that mirror traditional Hollywood production, complete with soundstages, professional crews, and scripted content. These creator-run businesses are reshaping the…
Florida rep Kat Cammack introduced the App Store Freedom Act to challenge Apple’s control over its App Store, but the bill is widely seen as political posturing with no real chance of passing. While the proposal calls for third-party app…
From the Archives revisits how Vine’s six-second video format revolutionized short-form content, laying the groundwork for platforms like TikTok, Instagram Reels, and YouTube Shorts. Despite early success and massive cultural influence, Vine failed to monetize and lost creator loyalty, leading…
Disney just flipped the script on its streaming narrative, clocking $336 million in DTC profits and adding 2.5 million subs across Disney+, Hulu, and ESPN+. Bob Iger dropped a no-nonsense three-pillar strategy—streamlined app experience, tech that (allegedly) works, and smarter,…
