Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
YouTube announced updates for Shorts, including three-minute uploads, new templates, an updated player interface, and a trends page. These changes aim to compete with TikTok by enhancing creation tools, adding a "Remix" option, and improving the UI for better content…
The Streaming Madman goes after DirecTV and Dish Network in his no-holds-barred takedown of their merger, mocking the idea that combining two sinking ships will somehow save their pay-TV business. After ripping into the merger's flawed logic of "scale," he…
Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target audiences based on TV viewing behaviors. Samba TV tracks 38 million U.S. TV devices, providing Madhive with over 1,000 audience…
Bango dropped a new report highlighting East Asia's dominance in subscription bundling, with 34% of consumers opting for third-party bundles. The report emphasizes that localized content and super bundling are key drivers of subscription growth in the region. Japan, South…
Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…
Janko Roettgers dives into the chaotic aftermath of Redbox's bankruptcy and liquidation, detailing the odd and risky behavior surrounding its collapse. Following its Chapter 7 filing, former employees and customers are scavenging DVDs and kiosks, with DVDs flooding eBay and…
Paramount Global has ended its audience measurement contract with Nielsen due to disagreements over price increases, which Paramount considers unreasonable given the industry's shift toward digital and multi-platform viewing. To maintain ad tracking, Paramount plans to use alternatives like VideoAmp…
The subscription economy is shifting towards indirect channels like banking apps and telcos, with 63% of SVOD subscriptions acquired through these platforms in 2023. Consumers prefer centralized management for convenience and data security, driving banks and telcos to offer subscription…
LG smart TVs, including OLED models, are now displaying full-screen ads before screensavers when idle. These ads promote both LG and third-party products, but can be disabled in the settings. As LG expands its webOS platform, more ads are expected…
