Whatever Happens to TikTok, Big Tech Is Coming for Its Millions of Creators
The Hollywood Reporter
With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…