Tag: vizio

Vizio’s Inscape and TVision have entered a multi-year data partnership. By integrating TVision’s person-level co-viewing data with Inscape’s dataset of over 24 million devices, the collab will provide media owners, buyers, and marketers with deeper insights into consumer viewing behavior…

Roku CFO Dan Jedda announced the company’s goal to grow from 85 million to 100 million active user accounts within 18 months, fueled by strong sales of its branded TVs at retailers like Target, Best Buy, Walmart, and online at…

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…

Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…

Vizio reported revenue growth for Q3 2024, driven by increases in platform income from advertising and partnerships. Total revenue rose 4% year-over-year to $445 million, with Platform+ revenue up by 26% to $197 million, largely due to a 31% jump…

Lights Out Sports TV, founded by NFL’s Shawne Merriman, has partnered with CreateAds.tv to offer brands, including small businesses, access to premium TV ad inventory on its platform. The service generates 37 million monthly impressions and is available on Roku,…

Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…

Vizio is expanding its free ad-supported streaming TV (FAST) service, WatchFree+, beyond its smart TV ecosystem to mobile devices via the Vizio app on iOS and Android. This marks the first time non-Vizio TV owners can access the service, and…

VIZIO has introduced the VIZIO Sports Zone, a centralized content hub on its Smart TVs that simplifies the discovery of live sports events across various streaming platforms. This feature, accessible directly from the VIZIO Home screen, allows users to easily…

Warner Bros. Discovery (WBD) has partnered with Vizio to promote the upcoming theatrical release of Beetlejuice Beetlejuice through a unique sponsorship integration on Vizio smart TVs. This collaboration utilizes Vizio’s home screen, content hubs, and new voice-prompt features to drive…