Tag: vizio

Kirby breaks down the real streaming war—not the one between platforms, but the one waged by investors, analysts, and bankers behind the scenes. Instead of content and subscribers, this battle is about controlling narratives to move markets, where a well-timed…

Omdia projects global online consumer spending to hit $6.6 trillion by 2029, with shoppable TV emerging as a major opportunity. Amazon and Walmart are adapting, with Walmart’s Vizio acquisition boosting its digital advertising and shoppable TV strategy. While CTV and…

Skip sees Roku’s Q4 as a major win, with $1.2 billion in revenue (up 22% YoY) and platform revenue surpassing $1 billion. Its ad business is thriving, but 2025 growth is expected to slow. The biggest threat? Walmart’s acquisition of…

Pixalate's Q4 2024 data shows Roku remains the dominant CTV device in North America, holding a 39% share of voice in the U.S., 35% in Canada, and 74% in Mexico. Notably, Roku's U.S. market share declined from 55% in 2023…

A recent closed-door discussion at CES brought together industry leaders to address the challenges posed by CTV platforms like Roku, Samsung, and Vizio. Participants highlighted concerns over restrictive practices, such as hoarding user data, demanding large shares of ad inventory,…

Vizio’s Inscape and TVision have entered a multi-year data partnership. By integrating TVision’s person-level co-viewing data with Inscape’s dataset of over 24 million devices, the collab will provide media owners, buyers, and marketers with deeper insights into consumer viewing behavior…

Roku CFO Dan Jedda announced the company’s goal to grow from 85 million to 100 million active user accounts within 18 months, fueled by strong sales of its branded TVs at retailers like Target, Best Buy, Walmart, and online at…

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…

Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…

Vizio reported revenue growth for Q3 2024, driven by increases in platform income from advertising and partnerships. Total revenue rose 4% year-over-year to $445 million, with Platform+ revenue up by 26% to $197 million, largely due to a 31% jump…