Tag: viewer engagement

Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…

TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…

Kirby revisits Netflix's early experiment with "Max," a quirky content discovery tool launched in 2013 to help users overcome choice paralysis with humor and spontaneity. While short-lived, Max foreshadowed today’s industry focus on enhancing discovery through serendipitous and linear-style viewing…

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…

Gracenote, a Nielsen company, has launched the Watch Prompts dataset to enhance viewer engagement on video platforms. Combining AI and human expertise, the tool offers content highlights, talent spotlights, and comparisons to help viewers make decisions, increasing platform retention and…

Jack Wagner dives into the ever-shifting world of CTV, OTT, and FAST channels, spotlighting the surge of interactivity that's reshaping the game. He breaks down the latest trends, like shoppable TV, interactive ads, AI, AR, and voice control, all designed…

Streaming content production surged by 296% from early 2020 to mid-2024, but recent growth has slowed significantly, with the rate of new titles dropping from 11% pre-pandemic to 3.9% last quarter. This mirrors natural resource depletion, where slashed budgets and…

Origin's Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This growth presents challenges such as maintaining viewer attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions…

Warner Bros. Discovery's Max and Discovery+ streaming services achieved significant success with the Paris Olympics, surpassing the total viewership of the Tokyo 2021 Olympics within just two days. Max accounted for 80% of the streaming audience in Europe, with five…

Disney is enhancing Disney+, Hulu, and ESPN+ with features like improved algorithms, custom promotional art, and email reminders to boost viewer engagement. They are also considering adding linear channels that broadcast popular shows continuously. These updates aim to strengthen Disney's…