Tag: video monetization

Lucas Shaw and Katty Kay discuss how YouTube’s dominance in U.S. TV viewership and its projected revenue growth, expected to surpass Disney, signals a major shift in the entertainment industry. With creators like MrBeast and Cocomelon landing high-budget deals and…

From the Archives goes back to the rise and fall of Blip.tv—a scrappy, creator-first platform that tried to go toe-to-toe with YouTube before the algorithm ruled all. Launched in 2005, Blip carved out a space for indie web series with…

YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…

With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…

JW Player and Connatix have merged to form JWP Connatix, creating a comprehensive video technology and monetization platform. The new company will focus on CTV and serve broadcasters, publishers, and advertisers, offering advanced data insights, global reach, and hybrid monetization…