Tag: Verizon

From the Archives revisits Verizon’s $1.2 billion streaming misstep with Go90, a mobile-first, ad-supported platform that failed to gain traction. Launched in 2015, Go90 struggled with poor execution, an unclear content strategy, and weak user engagement despite major investments in…

NBCU has launched SNL Arcade with Comcast, Cox, and Verizon as an interactive trivia experience tied to SNL50, running from February 27 to March 27. While it appears to be a simple brand extension, the initiative is strategically designed to…

NFL RedZone surprised viewers in Week 15 by introducing ads during its previously ad-free broadcasts, undermining its long-held promise of “seven hours of commercial-free football.” The split-screen ads, featuring sponsors like Verizon and Gatorade, frustrated users and sparked backlash on…

Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over half of new sign-ups in ad-enabled regions choose the ad tier, and Netflix expects ad revenue to surpass $3 billion…

Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…

Verizon Communications plans to acquire Frontier Communications in an all-cash deal valued at $20 billion to enhance its fiber network. Frontier, with 2.2 million fiber subscribers across 25 states, will add to Verizon’s existing Fios network, expanding their combined fiber…

Verizon is offering a free one-year subscription to Netflix Premium for customers who sign up for Peacock via its "+play" hub, saving users over $275. This bundle, the first of its kind between Netflix and Peacock, is timed to coincide…

Verizon is launching myHome, a new service for home internet customers, offering discounted streaming packages and YouTube TV as a pay-TV provider option. This service allows customers to customize their entertainment experience with "content perks" from streaming services for $10…