Tag: TV viewership

Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling to estimate person-level TV viewership, including co-viewing. This technology, integrated into Comscore's measurement tools, enhances demographic targeting accuracy for marketers…

YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…

Apple TV+ is reportedly planning to license older films from major Hollywood studios to boost its viewership, which is currently less than 1% according to Nielsen. Despite having acclaimed original content, the platform lags behind competitors. This move could help…