YouTube Surpasses Disney as the most-watched media company in July: How the Platform Became TV’s New Powerhouse
Kirby Grines
YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…