The Take: NBA’s Slam Dunk Media Deal with Amazon, NBCUniversal, and Disney Leaves Warner Bros. Discovery Benched
Ragul Thangavel
The NBA's new 11-year, $76 billion media rights deal with Amazon, NBCUniversal, and Disney reflects the growing dominance of streaming platforms in sports broadcasting. This shift signifies Amazon's commitment to expanding its sports content and NBCUniversal’s strategy to drive Peacock's…