Tag: TikTok

YouTube has launched a gifting feature for vertical livestreams, mirroring TikTok's LIVE Gifts, to boost creator monetization. To encourage adoption, Google is offering a 50% bonus on gifts for three months. The move aims to compete in the growing livestream…

Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…

Appfigures reveals that top apps downloaded by U.S. Gen Z young adults in 2024 include Temu, TikTok, and Meta’s Threads, WhatsApp, and Instagram. Popular choices like ChatGPT, Spotify, and CapCut reflect Gen Z’s diverse interests across shopping, social media, and…

Paramount Global is facing a class action lawsuit in California for allegedly sharing subscribers' viewing history and personal information with Meta and TikTok to facilitate targeted advertising. The lawsuit, seeking at least $5 million in damages, claims this violates the…

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…

Tubi has greenlit four projects through Stubios, its fan-driven studio for aspiring filmmakers, in partnership with Issa Rae’s ColorCreative. Notable projects include a feature film by TikTok star Kelon Campbell, a docuseries on rapper Lady London, a scripted comedy series…

Sony and Disney marketing execs discussed using TikTok and influencers to boost audience engagement at the Variety and TikTok Culture Catalysts Dinner. They highlighted how TikTok's algorithm and authentic influencer partnerships are crucial for building fan communities and driving business…

YouTube announced updates for Shorts, including three-minute uploads, new templates, an updated player interface, and a trends page. These changes aim to compete with TikTok by enhancing creation tools, adding a "Remix" option, and improving the UI for better content…

Plex is debuting its first-ever "Plexclusive" series, Ghost Show, on October 8th. While not an original, the show will be exclusively available on Plex, marking a major milestone for the FAST platform as it introduces exclusive content to differentiate itself…

TikTok launched "Spotlight," a feature allowing users to discover movies and TV shows through the app, with partners like Warner Bros. It directs users to a landing page with more information and options to watch, rent, or buy tickets. Spotlight…