Tag: TikTok

BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…

Kirby spotlights TikTok’s soft launch of its ‘TikTok for Artists’ platform as a bold step toward owning the future of creator-led media. The new tools give artists full control over fan engagement, data, and monetization—something CTV platforms will forever gatekeep.…

Amazon has submitted a last-minute bid to acquire TikTok as the app faces an April 5 deadline to divest its Chinese ownership or face a U.S. ban. The bid is reportedly not being taken seriously by others involved in the…

TikTok could reach $32.4 billion in global advertising revenue by 2025, capturing an 11% share of the social media ad market if it avoids a U.S. ban, according to WARC. The platform’s ad revenue is projected to grow 24.5% year-over-year…

Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…

Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement,…

TikTok generated $8 billion in U.S. ad revenue in 2024 and $63.3 billion globally, nearly doubling YouTube’s $33.3 billion. Omdia’s María Rua Aguete revealed TikTok’s dominance alongside YouTube among U.S. users aged 18-35, with 92% of TikTok users also engaging…

With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…

Peacock is piloting two new features—mini-games and short-form vertical video playlists—on mobile to boost user engagement and better compete for our time and attention . The mini-games, such as "Daily Sort" and "Predictions," integrate gameplay with popular TV shows and…

The U.S. Supreme Court will hear TikTok's challenge to a law requiring ByteDance to divest or face a U.S. ban starting January 19, 2025. TikTok claims the law violates free speech rights, while the government cites national security concerns over…