Tag: The Trade Desk

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Sonos is partnering with The Trade Desk to launch a smart TV streaming device. The Trade Desk provides its TV OS and app partnerships, while Sonos focuses on hardware and UI. This collaboration allows Sonos to avoid strict licensing from…

TiVo continues its smart TV expansion with its Powered by TiVo platform now available across 17 OEM brands and in 15 European countries.

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

The Trade Desk is secretly developing its own streaming TV operating system to compete with Roku and Amazon’s Fire TV. The OS, built on Android, aims to attract smart TV manufacturers by offering more lucrative digital ad revenue opportunities. Although…