Tag: Super Bundling

Bango’s Super Bundling: Inside Secrets report identifies telcos as essential partners for media companies, with 66% of East Asian consumers, 55% in Latin America, and nearly half in Europe and the Americas preferring telcos to lead bundled subscription offerings. Leveraging…

We evaluate how Crunchyroll’s partnership with Bango taps into indirect channels like telcos and banking apps to fuel global subscriber growth. This bundling strategy lowers acquisition costs and positions Crunchyroll for "Super Bundling," offering a profitable path forward in the…

Bango dropped a new report highlighting East Asia's dominance in subscription bundling, with 34% of consumers opting for third-party bundles. The report emphasizes that localized content and super bundling are key drivers of subscription growth in the region. Japan, South…

Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…

Bango has entered into a strategic partnership with Disney to expand the reach of Disney+ through its Digital Vending Machine® (DVM™), allowing telecom operators and service providers to bundle the streaming service with their consumer offers. This move is expected…

Bango and Uber have formed a strategic partnership to expand Uber One memberships through bundling and Superbundling partnerships, initially launching in the U.S. Uber One will be available as an add-on with mobile and broadband plans via Bango's Digital Vending…