Tag: subscription economy

Giles Tongue examines the concept of Forever Subscriptions, revealed through Bango's global subscription survey, where two-thirds of respondents state they have subscriptions they never intend to cancel. In the UK, Netflix dominates as the "must-have" SVOD, with nearly two-thirds selecting…

Bango’s Super Bundling: Inside Secrets report identifies telcos as essential partners for media companies, with 66% of East Asian consumers, 55% in Latin America, and nearly half in Europe and the Americas preferring telcos to lead bundled subscription offerings. Leveraging…

Skip argues that the future of streaming isn’t dominated by direct-to-consumer (DTC) models, as projected by Omdia. He points out that reported DTC numbers are often misleading, with most subscriptions falling under wholesale or third-party billing. As bundling gains traction,…

The subscription economy is shifting towards indirect channels like banking apps and telcos, with 63% of SVOD subscriptions acquired through these platforms in 2023. Consumers prefer centralized management for convenience and data security, driving banks and telcos to offer subscription…

Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…