Tag: streaming trends

Digital i’s YouTube Audience Trends Report reveals that long-form content accounts for 73% of all YouTube viewing time in the US, up from 65% in October 2023. The shift is most pronounced among 18-24-year-olds watching on mobile, with their time…

Amagi’s 14th Global FAST Report highlights the shift toward unified content distribution as FAST, SVOD, and pay TV services converge. A survey of 500 U.S. households found 65% feel overwhelmed by fragmented streaming, while 75% prefer a mix of free,…

Max launched Max Rewind, a year-in-review feature inspired by Spotify Wrapped, offering users personalized recaps of their 2024 streaming habits. However, the feature has drawn criticism for its lack of detailed stats, providing only basic insights into genres and brands.…

Max is testing the integration of HBO’s linear channels, offering select ad-free U.S. subscribers a 24/7 cable-like experience. The test includes channels such as HBO Comedy, HBO Signature, and HBO Zone, replicating traditional cable content within Max. This initiative aligns…

TechCrunch analyzes how Spotify Wrapped has influenced a wave of year-in-review features streaming services. The "Wrapped" trend capitalizes on user engagement by delivering personalized insights, and reinforcing loyalty.

Kirby has released a new rap, "The Streaming Wars A.B. (After the Bubble)," blending clever commentary on the streaming industry's current challenges with his signature lyrical style. Kirby’s work celebrates the unsung heroes of the streaming world and provides a…

Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…

Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…

TVREV highlights that SVODs like Netflix and Disney+ are shifting toward Gen Z engagement, driven by demand for anime and non-English content. Parrot Analytics notes Naruto and My Hero Academia generated $21 million and $15 million in Q2 revenue for…

A Parks Associates study reveals that 57% of subscribers to the eight leading streaming services, including Netflix and Disney+, now opt for ad-supported tiers as prices for premium, ad-free services rise. Despite complaints about long, repetitive ads, these ad-supported tiers…