Tag: streaming trends

Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…

Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…

TVREV highlights that SVODs like Netflix and Disney+ are shifting toward Gen Z engagement, driven by demand for anime and non-English content. Parrot Analytics notes Naruto and My Hero Academia generated $21 million and $15 million in Q2 revenue for…

A Parks Associates study reveals that 57% of subscribers to the eight leading streaming services, including Netflix and Disney+, now opt for ad-supported tiers as prices for premium, ad-free services rise. Despite complaints about long, repetitive ads, these ad-supported tiers…

A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…

Ampere Analysis reports that American households with children are 28% less likely to cancel SVOD subscriptions compared to 36% of childless households. Services like Paramount Plus, Disney Plus, and Max benefit from offering kid-friendly content, which helps retain subscribers. However,…

Antenna reports that nearly a third of SVOD customers now use specialized services like AMC+ and Crunchyroll, with Amazon Prime Video Channels driving 58% of these sign-ups. Of 30.8 million Prime Video users, 56% have subscribed to a specialty SVOD.…

Parrot Analytics shows the average number of network TV episodes has dropped from 16.2 in 2018 to 11.8 as of July 2024, while streaming seasons have shrunk from 10.7 to 9.3 episodes. Rising production costs, declining ratings, and subscription growth…

Nielsen's streaming content ratings reveal that the week of July 1-7, 2024, was the biggest ever for streaming, with TV users logging 313 billion minutes. Each of the top 10 titles surpassed 1 billion minutes of viewing, led by Netflix's…

Ampere's new survey reveals that English-speaking viewers are increasingly open to watching non-English titles, with regular viewing growing by 24% since 2020. Over half (54%) of the audiences in the US, UK, Canada, and Australia now watch foreign-language content regularly,…