Tag: streaming technology

Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…

Thinking Media has partnered with Bitmovin to transform STIRR into an AI-native streaming service. The collaboration incorporates AI-generated feeds, Server-Guided Ad Insertion (SGAI), and Multiview features, enhancing playback quality and personalized user experiences. Bitmovin’s technology, combined with Bunny CDN, supports…

TheWrap looks at how Prime Video is leveraging AI to drive engagement through features like generative episode summaries, personalized recommendations, and Dialogue Boost. AI innovations such as X-Ray Recaps and Thursday Night Football insights enhance the viewing experience, powered by…

Netflix’s livestream of the Jake Paul–Mike Tyson fight faced technical issues, prompting NFL concerns ahead of Netflix’s Christmas Day doubleheader debut. The NFL remains confident in Netflix despite the setbacks, viewing the boxing match as a stress test. Netflix acknowledged…

Amazon Prime Video appears to be working on adding a multiview feature, based on new Prime Video app code analyzed by Android Authority. This feature, allowing users to watch multiple live streams simultaneously, would enhance its live sports streaming experience…

This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…

Adeia has sued Disney, including Hulu and ESPN, for allegedly infringing on six streaming technology patents related to episode tracking, cloud storage, and keyframe synchronization. The lawsuit, filed in Delaware, seeks damages and an injunction, as Adeia defends its intellectual…

Amazon has introduced X-Ray Recaps, an AI-driven feature on Prime Video that delivers spoiler-free summaries. The tool, available on Fire TV in the U.S., helps viewers catch up by summarizing content up to their last watched point, with plans to…

Comcast Technology Solutions has introduced its next-gen Cloud TV platform, offering broadcasters and video providers a managed solution to streamline multi-platform content distribution across linear, FAST, SVOD/AVOD, and more. With integrated tools for rights protection, advertising, and sustainability, Cloud TV…

Kirby revisits Netflix's early experiment with "Max," a quirky content discovery tool launched in 2013 to help users overcome choice paralysis with humor and spontaneity. While short-lived, Max foreshadowed today’s industry focus on enhancing discovery through serendipitous and linear-style viewing…