Tag: streaming ratings

Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…

Nielsen's streaming content ratings reveal that the week of July 1-7, 2024, was the biggest ever for streaming, with TV users logging 313 billion minutes. Each of the top 10 titles surpassed 1 billion minutes of viewing, led by Netflix's…