Tag: streaming platform

Omnicom Media Group has partnered with Roku to access anonymized viewer search data on the streaming platform, enabling brands to better optimize investments and messaging in the CTV space. This partnership integrates Roku's search data—covering programs, genres, and performers—with Omnicom's…

The Dallas Mavericks have launched MavsTV, a streaming platform offering local fans access to non-nationally televised games, exclusive content, and highlights. Powered by the NBA’s Next Gen digital platform and Endeavor Streaming, MavsTV is available on devices like tvOS and…

TCL has partnered with Magnite to enhance its ad-supported streaming via Magnite's SpringServe ad server, improving ad inventory value on TCL Channel. Magnite's platform will support TCL in delivering custom ad units and provide insights to advertisers.

FreeCast has launched YouBundle, a new feature that aggregates subscription streaming services (SVODs, virtual MVPDs) alongside hundreds of FAST titles into a single platform for content discovery and subscription management. The platform simplifies streaming by allowing users to manage all…

Kroenke Sports & Entertainment is set to launch Altitude+, a DTC streaming service, to broadcast Denver Nuggets and Colorado Avalanche games amid the decline of the RSN model.

Quickplay has partnered with TelevisaUnivision to enhance its Univision NOW app through its cloud-native platform. Quickplay's solutions will offer personalized content recommendations and targeted ad-insertion for live channels, VOD, and downloads, aimed at attracting new subscribers and retaining existing ones.

Chick-Fil-A is making a push into the entertainment space by launching its own streaming service featuring original content. The fast-food chain is working with top production companies to create family-friendly unscripted shows and is also exploring scripted and animated projects.…

Caffeine, a streaming platform for sports, gaming, and entertainment, shut down on June 26 due to profitability issues despite having 61 million monthly users. The platform had partnerships with 200 sports entities, including niche leagues like the World Surf League…

The University of Texas is rebranding the Longhorn Network into a free streaming platform launching on July 1, coinciding with its move to the SEC. The new LHN will offer original content, live coaches' shows, and historical footage. Partnering with…

Roku is launching a weekly trivia game on its home screen, starting Tuesday, to engage users and enhance monetization. This new feature, along with increasing programmatic ad capabilities and growing subscriptions, supports Roku's strategy to capture traditional TV ad budgets…