Tag: streaming monetization

Netflix is doubling down on its ad-supported tier, now reaching 94 million monthly active users—a 20 million jump since November. With a younger, highly engaged audience and 41 average monthly viewing hours, Netflix is solidifying ads as a core business…

Roku reported strong Q1 results with $1.02 billion in revenue, up 16% YoY, driven by platform revenue growth and increased streaming hours. The standout move was its $185 million acquisition of Frndly TV—not for its content, but for its business…

Australia’s video market is projected to hit $12.3 billion by 2030, driven by digital dominance from YouTube and Netflix. The fight has shifted from subscriber growth to monetization, with ad-supported tiers and sports rights becoming key battlegrounds. Bundling is also…

OTT.X has added 12 new members, including AWS, Alliance Entertainment, and Parks Associates, strengthening its role as a hub for streaming innovation. These companies are driving advancements in AI-driven content performance, ad monetization, and cloud-based distribution. The expansion highlights key…

Amagi’s 14th Global FAST Report highlights the shift toward unified content distribution as FAST, SVOD, and pay TV services converge. A survey of 500 U.S. households found 65% feel overwhelmed by fragmented streaming, while 75% prefer a mix of free,…

Whale TV is launching Whale OS 10 this quarter, featuring personalized profiles, AI recommendations, and a ChatGPT-powered voice assistant. The new Profit Sharing Program offers TV brands up to 40% of platform revenue. Whale TV+ is now available on all…

TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…