Tag: sports media

The Senate Committee on Commerce, led by Sen. Ted Cruz, will hold a hearing on May 6 to examine the evolving landscape of sports broadcasting, particularly the shift from traditional TV to streaming. Executives from the NBA, MLB, and NHL…

Jeff Blackburn, former Amazon exec and key architect of Prime Video, is returning from retirement to become Chairman and CEO of Tennis Channel. His appointment marks a major strategic shift for Sinclair, which is aiming to transform Tennis Channel into…

From the Archives chronicles how FloSports evolved from a scrappy startup into a profitable streaming platform by focusing on underserved sports and niche audiences. The company scaled through strategic acquisitions, a vertical-specific model, and major media rights deals—including the landmark…

ESPN enters this week’s NFL Draft under its expiring rights deal, with no renewal in place and mounting competition from Amazon, Fox, YouTube, and Netflix. While insiders say it would be a “shocker” if ESPN lost the rights entirely, the…

Andrew Wamugi explores how MLB could use MLB.TV as a strategic asset in upcoming media rights negotiations. With ESPN walking away from its $550 million annual deal after 2025, MLB is leveraging its centralized streaming infrastructure to attract potential partners…

The NFL will air all three of its 2025 Christmas Day games on streaming platforms, with two games on Netflix and one on Amazon Prime Video. Netflix continues its three-year Christmas Day partnership, while Amazon’s game falls under its existing…

Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…

Major League Baseball has expanded its DTC streaming availability, with 26 of 30 teams now offering in-market streaming options. New additions include teams broadcast by NBC Sports regional nets and SportsNet LA, with subscription prices ranging from $19.99 to $29.99…

LIV Golf has signed a global media deal with DAZN, making its events available for free in over 200 markets. The agreement includes exclusive broadcast rights in key countries like Canada, Germany, and Japan, alongside the launch of LIV Golf+,…

Skip highlights that Disney may have unintentionally leaked the name of its upcoming DTC ESPN streaming service—ESPN All Access—during the 2025 CTV Connect conference. While not officially confirmed, the name surfaced publicly for the first time. Skip points out the…