Tag: Sonos

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…

Sonos is partnering with The Trade Desk to launch a smart TV streaming device. The Trade Desk provides its TV OS and app partnerships, while Sonos focuses on hardware and UI. This collaboration allows Sonos to avoid strict licensing from…