Tag: social media

By creating sports IP that resonates culturally, Overtime has positioned itself as a key player in the sports media landscape. The company builds its own leagues, like Overtime Elite, and secures partnerships with brands such as the NFL and NBCUniversal…

The Pew Research Center survey reveals that 58% of Americans prefer getting news on digital devices, compared to 32% who favor TV. While digital remains the dominant news source, there has been a slight uptick in TV news consumption, with…

X (fka Twitter) launched its X TV app on select smart TVs, including Amazon Fire, Google, and LG, as part of a beta release. While the app aims to provide a way to stream X's video content, including SpaceX launches,…

Twitch has introduced 60-second video stories, allowing streamers to create or upload videos via the mobile app to keep viewers engaged while away from their setup. The feature aims to reduce reliance on other platforms like Instagram by offering tools…

Gen Z's increasing loneliness, driven by the COVID-19 pandemic and digital communication, is influencing their media preferences. UCLA's 2023 "Teens & Screens" study found that 52% of respondents aged 10 to 24 prefer content focused on friendships rather than romantic…

TikTok launched "Spotlight," a feature allowing users to discover movies and TV shows through the app, with partners like Warner Bros. It directs users to a landing page with more information and options to watch, rent, or buy tickets. Spotlight…