Tag: shoppable ads

Walmart and NBCUniversal are launching shoppable ads during NBC’s Thanksgiving NFL game, featuring QR codes, "text-to-shop" functionality, and Walmart’s "Deals of Desire" campaign. This partnership uses Walmart Connect’s purchase data and NBCU’s platform for precise ad measurement, blending live sports…

TVREV digs into Warner Bros. Discovery’s legal fallout with the NBA, uncovering specifics of the league’s new deals with NBC and Amazon. NBC’s contract includes an early-week schedule with national game slots, limited betting features, and required NBA promotions across…

Instacart and Roku have expanded their partnership to offer shoppable CTV ads, with home-screen placements and advanced targeting using Instacart data for a seamless shopping experience.

Netflix has partnered with Google for a unique "Shop with Google" collaboration featuring Emily in Paris, allowing viewers to use Google Lens to shop outfits inspired by the show's characters. The partnership includes shoppable pause ads, title sponsorships, and pop-up…