Tag: Pause Ads

DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…

Kirby applauds pause ads as a non-intrusive advertising format that appears when viewers pause content, offering a natural and less disruptive experience compared to traditional ad formats like pre-roll, mid-roll, and overlay ads. This ad format takes advantage of natural…

Netflix has partnered with Google for a unique "Shop with Google" collaboration featuring Emily in Paris, allowing viewers to use Google Lens to shop outfits inspired by the show's characters. The partnership includes shoppable pause ads, title sponsorships, and pop-up…

DISH Media has introduced Pause Ads on Sling TV, allowing advertisers to engage viewers during pauses in live or on-demand content. This format offers a clutter-free environment with 100% share of voice and creative options for video or static graphics.…